Influence: Science and Practice

Study material

The quality of the paper and cover it's not good enough

Really good book. Makes you aware of a lot of things, even if you don't actively use them yourself - helps you be aware of people using the same tactics against you. Very important skills to learn. I would highly recommend this book for everyone. It's written in an interesting way that makes you want to actually keep reading.

Das Buch gibt einen sehr guten Einblick in die menschliche Denkweise. Die vielen plastischen Beispiele helfen das zu verstehen und zu verinnerlichen. Lieferzeit war über ein Monat und das Buch wurde fünf Tage später als versprochen geliefert. Der Händler bietet sehr rudimentäres Track & Trace an. Allerdings war der Preis dafür attratktiv.

Really wanted to put a higher grade to this book but: 1/ Book presentation is quite bad. It is not a competition to put so much content in one page. Poor presentation is surprising on a book on persuasion! 2/ Overall it is very dry. It is really a pity as content is very informative and examples are often entertaining. With a bit of editing work, I would have put 4 stars. I went through the entire book and was happy when I finished it. I found out this book thanks to Scott Adams.

I have read this book twice in both graduate level psychology and communication classes. Influence: The Psychology of Persuasion PROS: 1. I love this book and how it explains social influence: the psychology of persuasion to consumers. 2. This book explains how those trying to sell/market products easy influence / persuade you when you really don't want to. 3. EVERYONE should read this book to understand how psychological influence will cause you to purchase an item you don't want or need. 4. Plus, this will allow you NOT to get sucked in by manipulators trying to sell you something that you don't need or can't afford. (Great example was the vacuum someone sold my Mama)! 5. This is an easy read and should be read by everyone before heading to the mall or opening the door to salesman. 6. Chapters in the book (again, a very easy and fun read): Persuasion Principles: Principle 1: The Good Deal Principle Principle 2: Reciprocity Principle 3: Commitment and Consistency Principle 4: Social Proof Principle 5: Authority Principle 6: Liking Principle 7: Scarcity THIS IS USED IN EVERYDAY LIFE! IF YOU DON'T PURCHASE: AT LEAST CHECK OUT FROM LIBRARY AND READ! HIGHLY RECOMMENDED TO EVERYONE TO UNDERSTAND THE PSYCHOLOGY OF INFLUENCE AND TO SAVE TIME AND MONEY! Don't get influenced and fooled again! Great book and read!