ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

This primer is amazing! The ICONIC LONDON Underglow Blurring Primer smooths everything out instantly and gives my skin the prettiest soft-focus glow. It blurs pores, evens texture, and makes my makeup go on like a dream. I love that it’s cruelty-free and vegan, and the universal shade blends in perfectly. Lightweight, radiant, and long-lasting — absolutely a new staple in my routine!

Prime day didn’t fail me with this one, I love this stuff so much. I use this daily and it assists SO well for dry skin. I do daily routines to attempt to give needed moisture to my 34 year old face and nothing seems to truly assist. This however, makes my skin FEEL amazing and it lasts through the day. It may be a primer but it really soaks into my skin and I immediately feel a difference, as well as the nice smell attached to it. The glow aspect I could honestly care less about. I do notice a slight difference in quality from this one vs in store purchase but it still works, just a little harder to mix (seems thicker?) but overall 10/10 and will continue to purchase. This has truly been a saving Grace to my face lol.

This really smooths my skin. No pores and even skin tone. Im 59. I love it!

The ICONIC LONDON Underglow Blurring Primer is everything I didn’t know I needed! It gives my skin the most beautiful, soft-focus glow while blurring imperfections and minimizing the look of pores. My makeup applies smoother and lasts longer, but I also love wearing it alone for a radiant, healthy look. The texture is lightweight, the universal shade blends perfectly, and I love that it’s cruelty-free and vegan. The only downside is the dropper—it doesn’t dispense the product very well and can be a bit frustrating. But the formula itself is so good, it’s worth working around. Definitely a must-have in my routine!

This primer is great!! Use it under make up when I’m getting all dolled up or just as a soft glow for make up free days!

Love this product I feel like I need less makeup particularly foundation because it gives this sort of sleek glowing look and it keeps a little bit of foundation and blush that you put on stay on throughout the day. It also doesn’t make my face feel sticky.

I was heavily influenced to buy this based on a makeup artist’s review. She’s around my age (46) and told me to ditch my Benefit porefessional for this as it’s better for my older skin. I think I put too much on the first time I tried it as my makeup(it cosmetics CC cream) was a mess and sitting in every line in my face. Something the makeup doesn’t do when used alone. Then I tried using a smaller amount and while it does give a bit of a glow, it does NOTHING and I mean NOTHING to blur pores and lines. Also I can feel this all day, which is weird. It’s probably getting returned.

This grew on me at first I was disappointed and thought it was blah and me be breaking me out. However, I changed my skin care up and my foundation and added this back into my routine during the winter. It gives subtle glow with added hydration. This is my second purchase and I use it under lumi matte foundation and dewy foundation or mixed with my foundation like a skin tint. I really like it as a primer. Acne safe, no glitter, no smell.

Love this! Lightweight formula. I would definitely buy this again.

I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!

I love it

Great product

Just perfect. Its so smooth and easy to apply. It smell is lovely. Give a lovely subtle glow. Great value