$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)

Alex has given enormous value in this book. If you are just starting out, this book will give you so much clarity.

Alex Hormozi's "$100M Leads" is not just a book; it's a revolutionary game-changer for businesses striving to make a mark in the lead generation sphere. With an astonishing commitment of 3,500 hours poured into its creation, this 273-page masterpiece offers not just words but wisdom, guidance, and a practical roadmap to success. Having slept on a gym floor and risen to owning a portfolio generating $200,000,000 per year, Hormozi's journey is nothing short of inspirational. But what truly sets this book apart is the way he unveils the secret sauce behind this success: the art of getting leads. With his captivating writing style, supported by 106 insightful drawings and 62 actionable pro tips, he guides you through the multifaceted world of lead acquisition. The eight “never-go-hungry” playbooks are the core of this literary gem, detailing a plethora of strategies ranging from the hook-retain-reward system to transforming content into leads, and from utilizing affiliate networks to harnessing the power of direct referrals. Every page is filled with tried and tested methods, promising to infuse your business with leads, and fast. And if you are doubting its applicability, Hormozi challenges you to implement these playbooks within an hour of reading. Yes, results, that quick! An extension of his previous work but with more in-depth insights and value-packed content, "$100M Leads" can be rightly termed as a 'Cookbook for Making Money.' Whether you are a novice trying to make a mark or a veteran looking to multiply your leads by 2x, 10x, or even 100x, this book will become your go-to manual. What really resonates with readers is Hormozi's honesty and transparency in his approach. His recent tweet detailing the book's stats shows his dedication, passion, and the sheer hard work that has gone into crafting this book. It's larger, richer, and undoubtedly more comprehensive than his previous offerings. In a world where lead generation has become the linchpin of business growth, "$100M Leads" by Alex Hormozi comes across as a beacon of hope, a guide, and a friend that empowers you to take control and achieve the unachievable. If you wish to transform your business, to elevate it from mediocrity to extraordinary, then ADD TO CART is not merely a suggestion but an imperative call to action. Read, apply, and witness the transformation. Your future begins inside these pagesl

I'm so excited about getting such great information from such a successful business owner. This book and its contents are more valuable then 100x the cost of this book. I Hope you enjoy this as much as I do, and I'm reading and putting all of this new knowledge to work for me. Im planning to 10x to 100x my business this coming year. 2026 with all of these ideas. Again, definitely recommend all of Alex Hormozi's books.

100M Leads by Alex Hormozi is an absolute powerhouse of actionable marketing advice. It breaks down the process of lead generation into simple, direct frameworks that anyone can understand and apply. No fluff, no theory overload - just practical strategies that help get real results. What I appreciated most is how the book tackles the hardest part of growing a business: getting strangers to care. From cold traffic to warm content, Hormozi lays out proven systems and examples that actually make sense and are immediately usable. Whether you're just starting out or scaling up, this book is worth every penny. It’s already reshaped how I think about customer acquisition - and it’s one I’ll be coming back to often.

This book was an exhilarating enlivening adventure of a book, period. Revolutionary, simple, snarky in a fun way, and clear. The best book on lead generation I've ever yet read - would 100% recommend. Worth the money and time I spent on it, for sure. Every business owner or entrepreneur should read this. Hormozi is the real deal, knows his stuff, and I trust him now, (and especially his mind's obsessive devotion to the optimization of the chess game of business). I would reread. Oh, and what a brilliant lead magnet this book is in itself!

Alex Hormozi doesn’t write theory—he writes from the perspective of someone who has actually built, scaled, and broken businesses in the real world. 100M Leads is not about hacks, tricks, or gimmicks. It’s about understanding demand, attention, and distribution at a fundamental level—and then building systems that consistently produce qualified leads without relying on hope or luck. What makes this book different is how actionable it is. Every concept is broken down into frameworks you can immediately apply, whether you’re running a local service business, a high-ticket operation, or scaling something national or global. If you’re tired of chasing leads, wasting money on ads that don’t convert, or guessing why some businesses win while others stall—this book gives you the clarity and structure to fix that. Highly recommended for founders, operators, and anyone serious about building a real business.

Very good information

Just finished reading this after his seminal book, $100M offers. Both are outstanding! As a long-time marketer and business owner, the concepts presented are going to be valuable as we enter a new year. Can't wait to get into his third book, Money Models. These are not books to simply read, but to work through and take your time. I found them to be applicable to my business even though it is so different from his core business. Thank you, Alex for sharing these great insights!