Clairol Nice'n Easy No Ammonia Hair Dye, 90 Dark Ash Blonde

I'm a huge fan of Nice and easy, because I adore the natural multi tonal colour! It is sooo natural when ever I dye my hair. Yes it fades and doesn't last as well as more expensive dyes and can go darker than the colour on the box if you leave it on longer or your hair is in poor condition, but I don't care, I simply don't like the flat colour of those other dyes. I also take no notice of the dye time and just keep looking a my roots or over all colour, then when I'm happy I'll rinse it off (my hair is very poreous) This is my go to dye when I bleached my hair lighter after I went too dark, as it toned down the orange but the multi tonal dye gave my hair a really natural looking colour

I have brown hair but was wanting to go to a lighter brown shade. My friend recommended this and I said "no way" as I have never been blonde in my life and I just wanted to achieve a lighter brown, not blonde. "You will absolutely not go blonde" she promised. And she was right. It turned my mid brown hair a light shade of brown. After several wasted purchased of other brands which promised light brown hair (and turned my hair fairly dark), I have finally found the perfect product. I have got about 35% grey hair annd it covered all the grey's. The pack includes two bottles of product, a sachet of conditioner, and a pair of plastic gloves. There was no cap to put over your head, and I understand why as the product does not drip. After 30 minutes (I always add an extra 10 minutes just to be sure) and lots of rinsing, the product washed off. Your hair is left very, very soft afterwards. I'm not keen on that "too soft" feel as I wear my hair up and I find that bits keeps slipping out of my hair claw. So if you are the same, don't do it just before you go on holiday (as i did), then have to keep putting clips in the side to catch those stray hairs. All in all a very easy to use product with not too many nasties inside. Well priced too in comparison with similar products.

The colour helped cover brassiness from my highlights for a couple of months but it did not touch my greys.

Edit - so I was really pleased with the result , however after only 4/5 gentle washes the colour is fading already ! I bought light ash brown . After a failed bleach job , even a salon correction left my hair to warm for my liking (first photo ) . Applied this for 15/20 mins and it’s perfect ! Really easy to use , smells divine and left my hair so soft ! If you’re looking to cover orangy tones use this.

I have been dyeing my hair for many years from dark ask blonde to a very dark brown but i wanted to go back to my natural colour. After stripping and bleaching my hair i had tried several 'dark ash blonde' hair dyes and each one seemed to have a golden cast even with a decent level of lightness before applying. i ended up removing each one and trying another in frustration. I had originally avoided this as it was a semi permanent but as i was running out of options. OMG what an idiot i was...this colour was perfect. Exactly the colour on the box and exactly the colour i was trying to achieve. No yellow tones and a very even colour all over. It was also not so harsh and drying as some of the others i have tried. This lasts 28 washes approx so you get a decent amount of wear from one application. Instructions for use are clear and simple and gloves are provided. The after conditioner is lovely and my hair was amazingly soft afterwards. I definitely recommend this if you are looking for a true ash blonde.

At last my wife was able to find once again the colour she likes best - and at a good price. Good old Amazon and Amazon Market Place! We have searched high and low for this from Boots and other stores, all to no avail. I suppose they cannot be expected to stock every colour variant to be fair. This one "does the trick" - a very natural looking light brown colour, very easy to use, no strong perfume and it lasts for ages before the need for re-application.

I have used Clearol NiceN Easy no ammonia for years and now it has changed, it is just not the same. Much darker hair and the grey in the roots came through much sooner. My hair dresser advised me to use dark blond and colour the roots. I followed the leaflet but my hair did not change, the grey was still there and hair did not feel in good condition. Why on earth was it changed. Not sure what to do now.

The right colour for me