PERSUASION ENGINEERING

I work in sales and rely on my ability to persuade others for 100% of my family's income. The skills and techniques found in this book are both simple and useful. The bottom line is they work better than any other sales training I have ever encountered. I have also had the opportunity to attend the live seminar of Persuasion Engineering with the authors, Dr. Bandler and John Lavalle. This was a life changing experience. Having been in sales for a few years, I already had a foundation. This course gave me both the intermediate and advanced knowledge that took my business to a much higher level. This book will not only teach you to persuade, it will also persuade you to do so with more confidence and power without asking you to do anything unethical. I have a much deeper understanding of language and communication know than ever before. Get this book and if you have the chance attend one of their seminars. It will be money well spent.

His style is certainly unorthodox, but it is effective. I think one of the greatest learnings one can take away from this book is that you are not selling a product or service, but you are selling feelings. Tie those feelings to your product and you will make sales. Some notes: - He has very few lists of actions to do (he does list them in the back, but they are not tied into the main part of the book very well). That being said, make your own notes as that will likely be more effective anyway - True, not really any typos, but that is the ambiguity he is trying to convey to the reader (and ultimately to your own ability to use ambiguity). - He is being a bit outrageous, but that also is funny. It is a bit of a warped sense of humor, but I like it a lot. Should you really dress up as a priest to sell cars? No, but he is pushing the boundaries to show there really are no boundaries. - Formal NLP training not required, but maybe a crash course in it would help, mostly with the vocabulary

It’s amazing how this books teaches you skills that you can use at your home, at work obviously with clients I mean everywhere. Just like going to the gym, you begin slowly, and eventually you notice the difference

As the title of this review proofs: I have read this book and understand what they are talking about. And indeed they are talking. I had to get used to this kind of writing, but there it is. The writers however do warn you about that: " While it may seem that some of the sentence structures in this book read as grammatically incorrect, they are written for a purpose, as NLP and grammar do not necessarily share the same structure". This book is great fun to read and you can tell by just reading it that the writers had a lot of fun writing it. The picture of Bandler on the inside cover tells it all. So, if your in the business of selling something (and who isn't these days) buy the book, its good fun. It does help when you love cars and are on the verge of buying, or selling one!

You want this. You want this sooo much. Do you want to sell more and more and feel good and control how much you sell and at what prices? Selling is way more simple than most gurus would have you believe. You don't need to find and dig for pain or use a million closing techniques all of that stuff is for idiots to buy from people who want to take so something simple and make it realllly hard. It's gross people struggling with these. If you want steps to go with this... Develop questions that will discover someone's model for buying your product. List objections to inoculate against. Practice ambiguities and embedding to increase your flexibility and close more people. Now, come by Persuasion Engineering

I bought this book after meeting John LaValle at an NLP workshop in London many years ago, and read it immediately. I didn't really appreciate how many of the lessons it offers I had learnt until I re-read it a few weeks ago and realised that I use some of the ideas and methods pretty much every day. Not only that,but I realised that I teach these ideas too. I highly recommend this book to anyone with a pulse and a desire to succeed.

The book is just a bunch of nonsense, bad written; all his neurolinguistic stuff is just a scam.

This book has so many good ideas that I would have never dreamt up on my own. Richard Bandler is very creative and this book has certainly given me much to think about and create on my own. There are parts of the book where he sort of rambles on, but you just need to push through it because the ultimate message is very powerful. For a quick preview of his work, you may want to watch him hypnotize people on You Tube.

Simply put, by opening up this book you will start something that you can't not pay attention to, Mainly because you will discover hundreds of fascinating language patterns and techniques or if you prefer 'approaches' that you can play with and finally Get things Done effectively! ;) You may already get great results when your selling or persuading people and that's really great! I'm sure your looking at the reviews here because your wanting to become even more Persuasive somehow? and if so, I guarantee that you can't not find yourself soaking up the techniques in this book as you read it.. and you might even enjoy discovering the hypnotic writing style in this book as you flick through! I know I did and I found it so useful especially when you then use the patterns that are more covertly hidden in this book! I hope this has been useful and take care,

Livre tiré d’un séminaire du maître en la matière. Ardu mais fascinant. Il faut le lire plusieurs fois et prendre des notes. Je conseille de l’utiliser avec le livre de Michael Hall « persuasion engineering simplified »

Erster Eindruck ist super. Sehr unterhaltsam und tiiiiiief erkenntnisreich. Wer möchte nicht mehr und Freude beim Lernen nachhaltiger Fähigkeiten?

One of the best books I've ever read. It is full of practical examples that you can use every day. It's obviously not for people who will read it once and put it on the shelf. It takes a lot of practice, but offers many good approaches. Thanks to Richard for this piece of art.

This is a hilarious read. Richard is such a naughty boy at times, but it goes to show that he understands psyche like noone else I've come across. Brilliant.