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desertcart.in - Buy Marketing Management, 16e book online at best prices in India on desertcart.in. Read Marketing Management, 16e book reviews & author details and more at desertcart.in. Free delivery on qualified orders. Review: Knowledgeable - Very effective Review: Nice Product - It helps me in marketing strategy
| Best Sellers Rank | #26,786 in Books ( See Top 100 in Books ) #35 in Marketing (Books) #115 in Management #1,103 in Analysis & Strategy |
| Customer Reviews | 4.4 4.4 out of 5 stars (448) |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Edition | Sixteenth |
| Generic Name | TextBook |
| ISBN-10 | 9356062668 |
| ISBN-13 | 978-9356062665 |
| Importer | Pearson Education |
| Item Weight | 1 kg 20 g |
| Language | English |
| Packer | Pearson Education |
| Print length | 632 pages |
| Publication date | 1 April 2022 |
| Publisher | Pearson Education |
P**Y
Knowledgeable
Very effective
S**A
Nice Product
It helps me in marketing strategy
D**S
Entrepreneurs here is your Gold Mine
I've read the previous two versions of the The Marketing Management, but this one is specially written for the business people working in the Indian Marketplace. The information is precise and actionable and most importantly it is relevant in todays marketing environment, a lot of stuff has been omitted which use to be important previously, Ex- 4P of Marketing, Porter's 5 forces, etc; and new stuff has been added What I didn't like is the font size is smaller and difficult to read.
G**L
Must Buy for Marketing Professionals
This book has everything we need to know about marketing, case studies are constructive in a realistic environment.
V**H
Excellent
Excellent
L**L
Item is as discribed by the seller
Yes The book is in really good condition.
K**S
Received a used and damaged product
Product damaged and received a used one
V**T
Very Good Book
Very good
R**E
This item should not be sold in the U.S
Trustpilot
3 days ago
3 weeks ago