Marketing Fashion Second Edition: Strategy, Branding and Promotion

الكتاب جدا قيم، و مفيد جدا لأي شخص يغمل في مجال الفاشن عمونا

Just what I needed! This book is very clear and precise. It goes over the different aspects very well and is of great use to any student or otherwise needing a book on fashion marketing.

It's a beautifully made book. It explain in a very understanding and easy words all the concepts of fashion marketing. What I also like is that each section is supported with example from the real world, which makes all the information more close to reality and more understandable.

Excellent content - fully recommend but a little outdated

Bought for youngest daughter as a reference point. She seemed pleased, but can’t add anymore until she’s read and used it.