Ultimate Guide to Facebook Advertising Paperback – Big Book, 8 October 2020

I've followed Perry's work for years but am blown away with the depth and comprehensiveness of this book. The book successfully caters to both novice advertisers brand new to the FB interface, and provides advanced tips and optimisation strategies for more experienced advertisers. My experience is somewhere in the middle, and I found the book extremely valuable. The book demystifies the Facebook auction mechanics and bidding options (there are a lot!). I think David Nadler's chapter on 'choosing the best Facebook funnel' is worth the price of the book alone.Basically don't ramp up your Facebook spend until you've read this book! Also a great overview for business owners who want a high level understanding before hiring an agency.

I love this book!!!...its the first time I have ever done an Amazon review....but it needs doing! Bob is, as we would say in the UK, an absolute LEDGE (legend!). Really well written, by genuine experts. I know this book took around 18 months to write, but thank you so much fellas for putting the time in. Well done. I am sure Bob wold not mind the analogy....it's a slam-dunk.

Good up to date 4th on using Facebook v thought provoking and useful good value around £12.

Not only is this the nuts and bolts of advertising on Facebook. This book goes into business strategy and philosophy of business. Bob and Perry are masters of strategic advertising. Highly, highly recommended.

This book should be titled the "Ultimate Guide to VIDEO Advertising on Facebook." The authors expressly and heavily advocate for video advertising throughout the book. That's fine. But that's not what I expected when I bought the book. I've never made a video ad, and honestly, I don't want to make a video ad.What's even more frustrating is that throughout the book, the authors talk about how important it is to use humor in videos. Reading this book, I became convinced that in order to succeed in Facebook advertising in 2021, I have to make funny video ads.It's annoying to be told that I have to make funny video ads in order to succeed with Facebook advertising. I'm not a comedian, and I'm not a filmmaker.Even more frustrating, on page 270, it says that funny video ads are, "a mighty powerful strategy if played right, or a car wreck if they are played wrong. Only use these types of ads with firms that understand how these are produced."All book long, the authors advise you to make funny video ads. Then, on page 270, they tell you not to make funny video ads, unless you hire a firm that knows how to make them well. So here is the core message of this book: if you want to succeed with Facebook advertising, you have to hire a firm to make humorous video ads for you.AND GUESS WHAT? They have EXACTLY the firm for YOU! Just browse over to feedstories.com -- the company that is plugged relentlessly throughout this book and is owned by the book's author -- and you can pay them to make some funny video ads for you. How lucky you are! You didn't even know when you bought the book that you need to make funny video ads to succeed with Facebook advertising, and now that you know that, all you have to do is pay the book's author to make funny video ads for you!I love Perry Marshall's books, and I've had lots of success with them. But he apparently let his partner write this book, and it sucks. The relentless pushing of the author's video production company, the heavy focus on video ads, and the plethora of grammatical errors and typos leave me utterly disappointed.