








💄 Own your day with unstoppable matte confidence!
L'Oreal's New York Superstay Matte Ink in Pink Edition 170 Initiator delivers a 100% matte lip color with up to 16 hours of wear. Its advanced formula prevents cracking, drying, and transfer, ensuring long-lasting, vibrant lips that keep you looking flawless from morning meetings to after-hours events.






| Manufacturer | L'Oreal Middle East |
| Item model number | B32997 |
| Product Dimensions | 1.8 x 9.8 x 1.8 cm; 0.02 g |
| ASIN | B0816P5T8P |
J**B
Yup …
Yup definitely stays on and stays put. Hours. Doesn’t dry out the lips. A bit sticky for a few minutes until it dries but then not at all. Beautifully matt but still somehow not dry looking…use a little coconut oil etc or ( ancestral supplements is the best ) a little tallow to remove/cleanse lips later…the longest lasting transfer free lipstick/liquid I’ve ever used….lovely color and I will probably buy more. It’s fab!…update: it’s also fabulous to use as a light colour wash just use a tiny dab or two and blend in …it’s gorgeous and stays on until you take it off…
M**3
Super long lasting
This is amazing. Dries down to a bright matte red and lasts ages! Only comes off a little in the middle of the mouth but that can be touched up.
C**S
Love it!
I love the color shade. I like how it stays almost the whole day!
M**A
I like this
Very good
E**H
Nice
I love this lipsticks
M**Y
Perfect color
Nice color
J**A
Waste of money
It cracks when applied. The color is nice but no amount of hydration can fix it.
B**M
Good colour
The Founder colour looks divine but its very drying. With a lip balm, it ends up cracking after drying but without a lip balm, it dries well. But thats at the cost of dry lips. Stays on pretty decently, unless you eat.Not a big fan of the Lover colour. Just doesn't suit my skin tone too much
Trustpilot
3 days ago
1 week ago