How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Both this and the first book in this series helped me realize a lot of the errors in the modern "digital marketing" business that are leading to both SMB and large enterprises to lose massive amounts of money chasing bad marketing ideas down bad roads.This is a quick and easy read and is worth 100s of most of the other marketing dreck out there.

Llegó en el tiempo esperado y completamente sellado.

Thanks to Byron Sharp and his team, marketing science has finally arrived! A bit expensive to buy from Brazil, but it is worth every penny! Strongly recommend it!

This book takes you on a marketing journey that challenges the old school thoughts on marketing while providing the reader with great insights about consumer buying behaviour and the phenomenons that impact the buying behaviour and pattern, must read!

Good read in general but not as good.as.vol 1. Has too many concepts / ideas given for granted with no proof. Has a significant amount of editorial poofs... erroneous references and grammatical errors.