True Connections: Relationship Marketing in the Digital World

Pick up this book on whim through a recommendation. Just another digital marketing book I thought. But nooo....this was insightful, easy to understand and straight to the point. True Connections has content that easily implemented in any type of internet business from eCommerce to lead generation and anything in between.It is a short read and gives you input on how to improve your digital marketing and website experience.Highly recommend this book to anyone that has any type of digital presence which these days are pretty much everyone.Great read and defiantly worth the time!

Having worked in digital marketing since 2005, the book “True Connections” has been a breath of fresh air. Martin Greif demonstrates the importance of thinking about - and acting to fulfill - the customers needs and desires, and not the needs of the marketer better than any other book I have read on the subject.The book is written in a straight-forward approach that doesn’t try to baffle the reader, but instead guides them to better understand the mentality of the user, and that for the marketer/business owner, that it is NOT ABOUT YOU!

This is not just another digital marketing book. Too many websites are designed to look nice and are nothing more than a company brochure on the Internet. The knowledge in this book is what you need to understand how to transform a site that delivers no revenue, or worse, convinces customers NOT to buy from you, into a lead & revenue generating asset. The expertise Mr. Greif shares on understanding how your website visitor thinks about your website is vital to optimizing your site to convert more visitors to leads and paying customers.

Having worked in CRO projects for some years, I understand that CRO is both a science and an art. In this book Martin Grief really goes deep into human psychology, what influences our behaviour, UX design and technology, and we can connect all of them in an intentional way to drive online conversions and business results. This book is a most for any business trying to clear out conversion barriers and improve revenue results.

I'm in the marketing industry and I found this book reinforced what I already knew but also a reminder of some things I had forgotten. In the every day hustle and bustle of marketing, you really need to stop and think about your visitors and customers to be successful. Martin did a good job of making that very clear and easy to understand the value.

It was straight forward and will be a huge help If you have a website, looking to create one or want to learn about how to make your customers' experiences and conversions better.Now I’m seeing things from a new perspective and it answered the questions I had after taking loads of courses on the topic.

I truly appreciate the incredibly detailed blueprint for improving my site's conversion rate. This book is jam-packed with tips and tricks I can use, TODAY, to begin improving the way visitors experience my site and persuade more of them to take action. There are many digital marketing books, but this one is truly a unicorn swimming amongst a sea of donkeys.

It is an easy-to-read book. I like that it makes sense from every point of view that I can think of. Highly recommend.