OGX Aveeno Color Protect Strengthen+ Blackberry Quinoa Shampoo, Fresh, 12 Fl Oz

Best scent in shampoo EVER.Seriously, just buy it for the scent alone.But really.This is a great color protecting shampoo (I used the matching conditioner) and my punky color flamingo pink with just a dash of purple for depth, lasted the longest it ever has. 5 months before it even started fading (I do other protective measures, but that usually only gets me 3ish months before fading). Sounds crazy I know. But this color protecting shampoo worked so well on the semi-permanent hair color.Also, the shampoo, adds more moisture then the conditioner. At least that's is what I noticed. rinsing this shampoo out my hair had some slip to it and didn't tangle up that much. (the conditioner added the extra bit to make it very slippery and soft)even being gentle enough to prolong hair color this gives a decent clean feeling, it's not the cleanest of clean, but it does get the dirt and oils out, don't expect this to remove hair products though, it might diminish them but won't remove them completely. It doesn't give that big 'ol soap bubble lather, but in this case you don't want that. it acts more like it's one of those co-wash conditionersI buy this every time I do my crazy pink hair, As I do love how long I can get the color to last before fading and needing touch ups.

Great shampoo, definitely helps hold the color . If you’re ingredient conscious, this is top quality!

Leaves my hair feeling and looking better than with my previous shampoo. I like the way it smells, and you don't need much. Very pleased. Now, don't go changing the formula or price on me.

I do love the thick texture of this shampoo and the lather it gives. I love the shape of the bottle. It smells sort of like berries and isn't that generic shampoo smell you get with everything else. I don't know if it's a bit drying though because my skin has been a little itchy after using it but not terrible. I do bleach my hair so I have to use some color protectant products.

By far one of my favorites. Leaves my hair so soft and silky and smells so good! Highly recommend

I love this shampoo! It leaves me hair so silky and the shampoo smells good! I also have issues with an itchy scalp and this definitely helps. Doesn’t make your hair greasy. Would absolutely keep buying

This smells good but I found it didn't work as well at extending color.

Ease of use. Does not dry my hair and rinses out easily.