More Words That Sell

Great book! Every entrepreneur will benefit from this book, it gives you ideas and it's very helpful to have a little hand when you are writing your ads, sales letters or capture pagesCopywriting And Your Business are supposed to be together :)

I'm a sales copywriter, and I refer to this book (and the partner book) on a daily basis for inspiration!

Insieme a Words That Sell: un prontuario formidabile per il copywriting. Sell the Sizzle not the steak!

The first volume, "Word That Sell" was a good tool for copywriters: words and phrases to jog the mind, spark an idea, bring inspiration when your muse failed. This second volume, "More Words That Sell" focuses on narrower avenues, niches as the author puts it. I think it is this narrowness of focus that makes this volume less exciting than the first. But it is still very useful.This time round, author Richard Bayan seemed a bit less inspired in his selection. For example, one of the sections, "Magic Response Words" urges the reader to memorize the list, but the words hardly seem worth the effort: free. Save, savings, discount, gift, special offer, value and so on". The author's commentary also seems a bit forced: "Notice that the words on this list appeal directly to the reader's elemental needs: a bargain, a fleeting opportunity, the urge to belong, the urge to possess, the pursuit of happiness, and the avoidance of pain". I think that's laying it on a bit thick.A few of the sections verge on the hilarious, such as "Online Marketing Services", where the author opines that "Web commerce is here to stay". Even in 2004, when this book was published, that was a certainty. It is clear that the author was not himself fully versed in web marketing as he mixes words and phrases that essentially form a spammer's mini-dictionary.I laughed at the chapter entitled "Sexy Words" where the author advises "[t]he key is to use the scintillating verbal imagery of sex to stimulate lust for your products". The word list is hardly scintillating: naked, nude, lithe, sleek, lean, firm, sigh and others.While not as strong as its predecessor, "More Words That Sell" still fulfills its purpose as a thought-starter for copywriters. When you're stuck, not so much for a word, but for a concept, this is the kind of book that may tickle that idea lurking at the back of your mind. A worthwhile addition to the copywriter's toolkit.Jerry

In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message-far too vital to be left too chance! "More Words that Sell" provides you with more than 3500 high-powered, high-profit words, phrases, and slogan that have proved their ability to hold readers' attention as you deliver your message and to persuade them to respond. Taking up where the bestselling "Words That Sell" left off, this book supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to: (1). Make readers feel your message instead of just reading it; (2). Add muscle to your copy by using powerful verbs and adjectives; (3). Find the right words and phrases for niche markets; (4). Boost results by using words that appeal to basic human needs; (5). Invite interaction from website visitors-and bring those visitors back; (6). Create a favorable impression with resume and cover letters as well as with general business correspondence such as reports and memos; and (6). Use colour, fragrance, sounds, and textures for vivid sensory appeal. Ask any veteran writer and you'll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let this book help you choose the words that will boost the effectiveness and profitability of your message-whether you're promoting products, ideas, your business or yourself.