THE UNPUBLISHED DAVID OGILVY
Product ID: 80547892
💡Insights from advertising legend Ogilvy
📚75+ years of timeless wisdom
📝Exclusive unpublished memos & letters
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📈 Elevate your marketing game with Ogilvy’s unpublished genius!
The Unpublished David Ogilvy is a curated collection of rare and private communications from the iconic advertising pioneer, offering timeless insights into sales, management, and creativity. Praised for its fresh, incisive content, this book is a must-have for professionals seeking to learn from one of the industry's most influential figures.
| Best Sellers Rank | #153,388 in Books ( See Top 100 in Books ) #6,338 in Biographies & Autobiographies (Books) #6,509 in Analysis & Strategy #11,432 in Reference (Books) |
| Customer Reviews | 4.7 out of 5 stars 116 Reviews |
U**R
good read
good read
A**N
go for it !
it legen wait-for-it dary, legendary !
I**C
A succinct summary of life's lessons from one of the masters.
Ogilvy is one of the mavens of advertising whose story demonstrates that a person's intellect is developed from multiple experiences. There is much common sense that is revealed by his writings. He knew how to develop the people he hired in such a way that they developed their own methods of solving problems that was unique to the individual. They were allowed to develop solutions that resulted in both success and failure, either result resulting in an increase in that person's knowledge and self confidence. This was in contrast to the "top down management" of most corporations today which results is developing personnel that are indistinguishable because they were molded that way. It was a refreshing read in 1986, and only small portions are outdated today.
C**.
Inspiring and Fascinating
The "Unpublished David Ogilvy" has been really unpublished for so many years that it has achieved a legend status. The finally published book proves the reason.
C**C
Great insightful read
I enjoyed this book very much. But I think "Confessions of an Ad-Man" to be better.
A**O
An interesting collection of letters and notes.
An interesting collection of letters and notes from legendary David Ogilvy that can give you an idea on how extraordinary this man was.
I**E
An excellent book , capturing thoughts from an excellent mind
Essential reading if you are running a creative business or hope to do so. Timeless wisdom is generously shared and can be a guiding light as you make your own way.
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