XP100 Intense Radiance Permanent Hair Colour - 3.0 Dark Brown 100ml

Bought several times now in different shades too and no complaints here

I have been purchasing this for the last couple of years and it never let's me down. It's a beautiful dark brown colour that doesn't have any red tones in it when the sun reflects on it. It doesn't fade at all so I only have to do root touch ups every couple of months on myself. It comes in a 100g tube and very easy to mix. I only need to use half of the tube to touch up my roots so one tube lasts me for 12 weeks. The shine on my hair is great and I always have people commenting on it.

I have or dark brown hair that I’ve dyed black ( my hair is darkest brown) for years it almost blends in with my natural hair colour as it grows out but I’m on a hair “journey “ and recently had my hair chopped off and i only want the roots done dark brown as I’m starting to get the odd tiny grey I’m wanting to get away from black although i absolutely love it and go back to darkest brown. I used this with Wella volume 20 and mixed both together in plastic bowl- I did not measure as supposed to but judged it by eye. I am confident dying or cutting my own hair. This colour came out lovely after about 40 minutes. Shade 3.0 dark brown. It almost looks black but it’s not ( those that can tell the difference between black and darkest brown will see that ) . Some it may be black so be careful.

I bought colour activator separately and it’s easy to mix and use at home for diy touch up of greys here n there. Covers greys, which Clairol didn’t

Good stuff good colours

I love it great value for money

Very good hair dye. 1 part dye to 2 parts 20% developer ratio. Worked a treat. Bought this because I just wanted to dye my roots instead of buying box dyes all the time. The tube will last longer and costs less in the long run.

Very very happy with this hair dye it is such a lovley dark brown with a lovey shine I would highly recommend this,