AMULYA DAIRY WHITENER 1 KG PACK

Though Amulya is a good product and I am a loyal customer for Amul products I think they need to improve this product on the following parameters: Solubility in hot water, I find Everyday dissolves faster with no clumps/ clots Flowability is not as good. Tends to be more hygroscopic. You can make out a change in texture and colour of the product even if stored in airtight containers at room temperature. Packaging is not attractive. They have missed out on their evergreen icon - the Amul Girl! A bad miss by their marketing department. Poor sales and marketing of the product by Amul. Though Everyday is slightly more expensive in terms of MRP, I can pick fresher products that have been manufactured 6 -7 months more recently than Amulya. Everyday sachets are seen in nearly all hotel rooms where I make my morning coffee. Amulya is conspicuous by its absence. This obviously means the Nestle Sales and Marketing teams are doing their job better and are also using their higher trade margins (generated by their higher MRP) more effectively. My guess is Everyday outsells Amulya easily by a factor of 8-10 TIMES.

Its a good quality and I love it

It’s pure milk once mixed with cold/hot water