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🌱 Elevate your smile with purity that’s better & better every day!
Better & Better Purity Toothpaste is a 3.4oz fluoride- and SLS-free natural whitening toothpaste crafted with certified organic, vegan ingredients including coconut oil and fresh mint flavors. It offers gentle stain removal with coconut-based foaming agents, supports sensitive teeth, and comes in eco-friendly, recyclable sugarcane packaging—perfect for health-conscious, environmentally aware professionals seeking a clean, fresh, and ethical oral care routine.
| ASIN | B0F3NJKFQV |
| Best Sellers Rank | #141,065 in Health & Household ( See Top 100 in Health & Household ) #1,412 in Toothpaste |
| Customer Reviews | 4.6 4.6 out of 5 stars (257) |
| Date First Available | April 4, 2025 |
| Manufacturer | Better & Better |
| Package Dimensions | 6.73 x 1.65 x 1.65 inches; 4.16 ounces |
B**S
Excellent ingredients
Better than all the other hydroxyapetite toothpaste! Ingredients excellent and I threw out all the other ones I tried! Great toothpaste and taste. Made my teeth feel really clean!
G**G
Clean & Gentle Everyday Toothpaste
Great toothpaste! Leaves my mouth feeling very clean and fresh, with a mild mint flavor. I love that it’s natural, vegan, and free from fluoride and SLS — gentle yet effective for everyday use.
F**S
broken 2 items out of 3 at the bottom of the plastic container
NOT Better and Better / Worst and Worst ....I have bought 3 of 96.4 gr plastic bottles and 2 of them were broken at the bottom ! I am glad that I have opened all 3 / over packaged and over priced !! The first time in my Life that this happened and I am already retired on fixed income !!! My first and last purchase ....
G**N
Clean Gentle Refreshing Natural Toothpaste
Great natural toothpaste! Clean ingredients, vegan, fluoride & SLS free. The mint flavor is light and refreshing, and it’s very gentle on my gums. It doesn’t foam much, but my teeth feel clean and fresh. Perfect for anyone looking for a natural oral care option. Would buy again!
M**A
Absolutely love this toothpaste!
I've been using the Better & Better Detoxify Hydroxyapatite Toothpaste for a few weeks now, and I’m genuinely impressed. The fresh mint flavor is perfectly balanced - refreshing without being too strong or artificial. What I love most is that it’s gentle on my sensitive teeth and gums, yet still makes my mouth feel super clean and smooth after brushing. Knowing it’s infused with hydroxyapatite, vitamins B12 and E, calcium, and zinc gives me peace of mind that I’m supporting enamel and overall oral health naturally. It’s also a huge plus that it’s fluoride and SLS free, made with vegan, organic ingredients, and packaged in planet-friendly sugarcane tubes. I feel good about what I'm using and its impact on the environment. Highly recommend this to anyone looking for a clean, effective, and gentle toothpaste that really delivers on freshness and whitening!
M**N
Defective tube
Exploded inside its box
J**.
Terrible
The bottom seal is open I was squeezing the the toothpaste and it was coming out the other side.
D**R
Impressive Toothpaste
I can’t believe how quickly this toothpaste improved my dental health. For years,I have dealt with lightly bleeding gums when I floss. After just three days of using this toothpaste, my gums have stopped bleeding during flossing. Mint taste is pleasant, not overwhelming. I am also interested in seeing the benefit of hydroxyapatite in preventing cavities.
Trustpilot
3 days ago
1 month ago