---
product_id: 72219263
title: "The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.) Paperback – 27 July 2000"
brand: "john grant"
price: "€ 10.69"
currency: EUR
in_stock: true
reviews_count: 3
url: https://www.desertcart.fr/products/72219263-the-new-marketing-manifesto-the-12-rules-for-building-successful
store_origin: FR
region: France
---

# The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.) Paperback – 27 July 2000

**Brand:** john grant
**Price:** € 10.69
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.) Paperback – 27 July 2000 by john grant
- **How much does it cost?** € 10.69 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fr](https://www.desertcart.fr/products/72219263-the-new-marketing-manifesto-the-12-rules-for-building-successful)

## Best For

- john grant enthusiasts

## Why This Product

- Trusted john grant brand quality
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## Description

Full description not available

## Images

![The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.) Paperback – 27 July 2000 - Image 1](https://m.media-amazon.com/images/I/41ijdlLHSUL.jpg)

## Customer Reviews

### ⭐⭐⭐ 3.0 out of 5 stars







  
  
    Three Stars
  

*by M***A on Reviewed in the United Kingdom on 17 February 2015*

Slightly bored after the first chapter.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    it makes sense
  

*by D***N on Reviewed in the United Kingdom on 25 July 2007*

I'm in the process of starting my own company and I am very happy that this was the first marketing book I chose to read.  Everything is so simple and makes perfect sense.  The only thing I disagree with is that aspirational advertising is over - society has never been as celebrity obsessed as now!The book has shown me how integral marketing is to a business and given me plenty of ideas I intend to implement.  And best of all it has shown me that creating and maintaining a strong brand needn't cost a fortune in our fickle and ever changing world.Tell anyone who is interested that this is a brilliant book on marketing!

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Practical & inspired new marketing thinking
  

*by K***K on Reviewed in the United Kingdom on 28 November 2001*

John's approach is refreshing.  It's informative, inspirational and above all practical.  He has taken the plethora of research on the new millennium consumer and offered practical advice on how to turn theory into reality.  A really useful book no matter which industry sector you're in.

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*Product available on Desertcart France*
*Store origin: FR*
*Last updated: 2026-01-23*