Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

Description

From the author of "Introduction to Programmatic Advertising." This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or desertcart. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy. Review: Good choice! - I enjoyed the whole thinking process behind the data and how they should be processed in digital world! Review: A must read for old-school marketers - I am a marketing professor in 40s teaching in a college at Virginia, USA. While reading this, I had to admit myself that my knowledge and experience was not successfully catching up all the recent developments of marketing technologies and data. This is an amazing book that helps to organize the scattered information about the latest scene of data-driven marketing. A great benefit of reading this is to gain confidence to expand your marketing project into the next level. I am so grateful to Mr. Kosorin, and, if he is available sometimem, I definitely like to invite him to speak in my class.