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. Review: A good concise book providing an overview of business analytics - A good concise book providing an overview of business analytics. A little light in places only giving a brief explanation and then saying there are resources/software available but providing full details. Certainly worth the money for initial insight into a fascinating topic. Review: Nice intro in sentiment and text analytics but overall simplistic ... - Nice intro in sentiment and text analytics but overall simplistic views in many points and far-fetched use of the term analytics. Also, some points are blatantly wrong and very bad practice, for example, what is the point of measuring the time developers spend programming and using that as a KPI in 'performance analytics'? It is as inefficient a metric as it can get. A data scientist, a developer or any other coder can spend 80% of the time reading and solving on paper before actually coding something, how is that less efficient than just writing comments in the screen? The book should have contained 1/3 of the chapters, be more concentrated and cost 1/3 of the price. Analytics is a fantastic new world in the business, but it's not panacea and we can't label everything analytics.


















| Best Sellers Rank | 3,722,226 in Books ( See Top 100 in Books ) 523 in Business Studies |
| Customer Reviews | 4.3 out of 5 stars 48 Reviews |
D**Y
A good concise book providing an overview of business analytics
A good concise book providing an overview of business analytics. A little light in places only giving a brief explanation and then saying there are resources/software available but providing full details. Certainly worth the money for initial insight into a fascinating topic.
S**S
Nice intro in sentiment and text analytics but overall simplistic ...
Nice intro in sentiment and text analytics but overall simplistic views in many points and far-fetched use of the term analytics. Also, some points are blatantly wrong and very bad practice, for example, what is the point of measuring the time developers spend programming and using that as a KPI in 'performance analytics'? It is as inefficient a metric as it can get. A data scientist, a developer or any other coder can spend 80% of the time reading and solving on paper before actually coding something, how is that less efficient than just writing comments in the screen? The book should have contained 1/3 of the chapters, be more concentrated and cost 1/3 of the price. Analytics is a fantastic new world in the business, but it's not panacea and we can't label everything analytics.
K**.
Four Stars
Good
K**R
Comprehensive and practical tools from Bernard Marr
Bernard Marr is a real, respected expert in this field. He writes with expertise, insight. He presents 67 business analysis tools so you can be able to unlock insights behind data and improve you business performance. Presented in a straight-forward fashion, this is an absorbing book. He shows you how to use each tool, what it is, when to use it, how to use it with practical examples, gives tips and shows you any traps, etc, in each chapter. Well presented, easy to understand.
B**B
An excellent bullet point
A bullet point of ideas about problems inside a company and how to go deeper in case of need. Obviously, as the author anticipates, no technical explanation of techniques, but links and references, if you need to deepen. The title says what will be inside the book and no bad surprizes, but inspiring ideas.
A**R
love it
a great deal of material, very helpful and easy to read
M**S
Nice one to have to refer
Nice one to have to refer
S**A
Don't hesitate to buy your copy
Don't hesitate to buy your version. It's one the books recommended for booth students.
N**A
Handy
Useful key concepts
Trustpilot
1 month ago
2 days ago