---
product_id: 5634721
title: "Hello, My Name Is Awesome: How to Create Brand Names That Stick Paperback – September 15, 2014"
brand: "alexandra watkins"
price: "€ 2.31"
currency: EUR
in_stock: false
reviews_count: 8
url: https://www.desertcart.fr/products/5634721-hello-my-name-is-awesome-how-to-create-brand-names
store_origin: FR
region: France
---

# Hello, My Name Is Awesome: How to Create Brand Names That Stick Paperback – September 15, 2014

**Brand:** alexandra watkins
**Price:** € 2.31
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Hello, My Name Is Awesome: How to Create Brand Names That Stick Paperback – September 15, 2014 by alexandra watkins
- **How much does it cost?** € 2.31 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.fr](https://www.desertcart.fr/products/5634721-hello-my-name-is-awesome-how-to-create-brand-names)

## Best For

- alexandra watkins enthusiasts

## Why This Product

- Trusted alexandra watkins brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Hello, My Name Is Awesome: How to Create Brand Names That Stick Paperback – September 15, 2014 - Image 1](https://m.media-amazon.com/images/I/51PL--Jbc2L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Sensational and genuinely funny - A Must read to avoid a Groan of a name!
  

*by B***G on Reviewed in the United States 🇺🇸 on March 29, 2023*

Alexandra brings wit, humor, and a truly refreshing perspective to the names many of us take for granted. She'll show us those that are in her Hall of Fame (Baconator? You ate her words) and those that are well-qualified candidates for her Hall of Shame. The only thing missing from her book is a chapter entitled "I just can't make this **** up!" which would be the real groaners that make you say "What in the world were they thinking when they came up with that?!"Alexandra is as real as her words, and lays out an amazing blueprint for branding and marketing genius, which shows you how to test any brand name you are thinking of to make sure it does not leave you scratching your head. If you are a marketer, love branding, or just wondering how some names came about - or Alexandra's opinion on some of the common names we know, like and enjoy - this is THE book for you.And if you are just looking for a book of pure humor - this book is guaranteed to make your stomach hurt laughing!

### ⭐⭐⭐⭐⭐ 







  
  
    This is a GAME. CHANGER.
  

*by B***G on Reviewed in the United States 🇺🇸 on March 7, 2023*

You know a book is good when you buy the audiobook... and you have so many notes you want to take, so you buy the kindle book as well 😆 I have so many good things to say about Hello My Name Is Awesome.First, the content ROCKS. The SMILE and SCRATCH framework makes creating incredible names 100x easier. Add that to the brainstorming techniques and other tricks of the trade and you'll never worry about being stuck naming something again.Second, Alexandra found the BEST narrator for the audiobook (Claire Buchignani). Seriously one of the best narrations I've ever listened to -- she captured the witty nature of the book using multiple accents, tonalities, vocal variation... I found myself laughing out loud listening multiple times!This book is my new bible on naming, and I'll be returning to it time and time again!

### ⭐⭐⭐⭐⭐ 







  
  
    A Great Look Into The Task Of Brand Naming
  

*by D***O on Reviewed in the United States 🇺🇸 on March 4, 2015*

Alexandra Watkins’ Hello, My Name Is Awesome: How to Create Brand Names That Stick is a practical guide to picking inventive company names and mastering the art of branding. Mrs. Watkins’ marketing handbook provides the reader with the necessary information to successfully name a company or product. Her branding expertise and humorous writing style make this marketing guide to branding a must read. The name is a huge part of a product and the branding associated with it. Mrs. Watkins attempts to help the everyday entrepreneur avoid the pitfalls of unclear and whacky company names. Keeping in mind the 5 qualities of a super-sticky name and the seven deadly sins, one can arrive at the perfect company name while promoting a desired brand strategy around a product or service.In Watkins’ guide, she determines a tipping point when it comes to company and product naming. Entrepreneurs and business owners must struggle with the difficult task of standing out from the crowd while engineering an understandable and fitting name for a company or product line. Small details must be thought over and the smallest intricacies can make one brand name lasting and effective and another confusing and ineffective. Brand names serve as a first impression between consumers and producers. Watkins believes that a satisfactory company or brand name should turn heads, generate buzz and spark sales. Brand names characterize a company or product in a few simple words or a short phrase. The brand name is the single most important marketing attribute of a company and can doom a company from the start if not given enough attention. Following Mrs. Watkins’ tips to creating lasting brand names can make or break a company before its’ products or service are even produced and released in the consumer market for consumption. Alexandra Watkins does a great job in explaining her criteria and process for generating effective and lasting brand names. Her ideas are well backed up with satisfactory examples and real life instances where her method was implemented to create real brand names used in the market today. Watkins believes that, “the most powerful brand names connect with people and move them to buy because they are based on familiar words and concepts that they understand and appreciate.” In fact, Alexandra Watkins mentions Kryptonite locks, Mayday tech support, Obsession perfume, Leap Frog toys and Ninja blenders as companies with brand names that speak volumes. She believes that a brand name tells the story a producer wants to get across to its potential customers. Following her method will ensure a practical brand name that clearly explains the overall aura attached to a product. However, she also cites the many pitfalls associated with brand naming. Some of the companies she identifies as lacking in the brand-naming department include: Sur La Table, Iams, Flickr, Saucony, Eukanuba and Xobni. The author provides many real life examples to back up her argument for successful brand naming, while at the same time citing companies who failed at creating effective brand names. I believe that if followed correctly and analyzed in the correct way, Alexandra Watkins provides a sound method for brand naming. She is very successful in her interpretation of powerful brand names and the importance of an effective brand name. She provides the reader with the proper tools and prepares them for the difficult task of brand naming. Though her system isn’t foolproof by any sense of the imagination, it can give someone struggling to find a suitable company name a push in the right direction. I would recommend this book to any entrepreneur or future business owner who may one day struggle with the task of engineering a suitable brand name. If the task of brand naming is something you’ll ever have to deal with, reading Watkins’ guide for anything more than entertainment would be a waste of time. However her writing style and interjected humor make it an easy read and gives flair to what seems to be a pretty bland topic. All in all, I would recommend this book to any company or entrepreneur making or slated to make a decision in brand or product naming.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.fr/products/5634721-hello-my-name-is-awesome-how-to-create-brand-names](https://www.desertcart.fr/products/5634721-hello-my-name-is-awesome-how-to-create-brand-names)

---

*Product available on Desertcart France*
*Store origin: FR*
*Last updated: 2026-01-22*