--- product_id: 547143406 title: "Principles of Marketing, 19th Edition" price: "€ 85.30" currency: EUR in_stock: true reviews_count: 9 url: https://www.desertcart.fr/products/547143406-principles-of-marketing-19th-edition store_origin: FR region: France --- # Digital marketing focus Rich visuals & charts 19th Edition - Latest insights Principles of Marketing, 19th Edition **Price:** € 85.30 **Availability:** ✅ In Stock ## Summary > 📈 Elevate your marketing game with the definitive guide! ## Quick Answers - **What is this?** Principles of Marketing, 19th Edition - **How much does it cost?** € 85.30 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.fr](https://www.desertcart.fr/products/547143406-principles-of-marketing-19th-edition) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Visual Learning Boost:** Engaging charts and visuals reinforce concepts - • **Review & Retain Easily:** End-of-chapter summaries and questions - • **Learn from Real-World Cases:** Practical examples and case studies included - • **Master Marketing Fundamentals:** Clear, accessible language for all levels - • **Stay Ahead with Latest Trends:** Updated content on social media & digital ads ## Overview Principles of Marketing, 19th Edition by Gary Armstrong and Prafulla Agnihotri is a comprehensive, up-to-date textbook that breaks down core marketing concepts with clarity. Featuring the latest trends in digital marketing and social media, enriched with real-world case studies and visual aids, it’s an essential resource for students and professionals aiming to master marketing fundamentals and stay competitive. ## Description Principles of Marketing, 19th Edition [Gary Armstrong, Prafulla Agnihotri] on desertcart.com. *FREE* shipping on qualifying offers. Principles of Marketing, 19th Edition Review: As expected, protected in shrink wrap - Came protected with shrink wrap and is the book I expected, the paper is that “fragile” textbook kind but that’s expected tbh Review: Comprehensive and Easy to Understand - I recently purchased Principles of Marketing, 19th Edition, and I’m really pleased with the content. This textbook is a great resource for anyone looking to learn about the fundamentals of marketing. The authors do an excellent job of breaking down complex concepts into easy-to-understand language, making it accessible for both beginners and those with more experience in the field. The book is well-structured, with clear chapters that cover key topics such as market research, consumer behavior, branding, and digital marketing. It’s also filled with real-world examples and case studies, which make the material more relatable and practical. The updated edition includes insights into the latest trends in the marketing world, especially with the rise of social media and digital advertising. The visuals and charts throughout the book are very helpful in reinforcing the material, and the end-of-chapter summaries and questions are great for review or discussion. Overall, this is an excellent textbook for students studying marketing or anyone interested in expanding their knowledge of marketing principles. Highly recommended! ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #527,608 in Books ( See Top 100 in Books ) | | Customer Reviews | 4.6 4.6 out of 5 stars (95) | | Dimensions | 7.99 x 10 x 1.85 inches | | ISBN-10 | 9357055215 | | ISBN-13 | 978-9357055215 | | Item Weight | 3.26 pounds | | Language | English | | Print length | 760 pages | | Publication date | January 1, 2023 | | Publisher | Pearson | | Reading age | 15 years and up | ## Images ![Principles of Marketing, 19th Edition - Image 1](https://m.media-amazon.com/images/I/61ktsK4UGJL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ As expected, protected in shrink wrap *by D***B on September 25, 2025* Came protected with shrink wrap and is the book I expected, the paper is that “fragile” textbook kind but that’s expected tbh ### ⭐⭐⭐⭐⭐ Comprehensive and Easy to Understand *by L***N on November 24, 2024* I recently purchased Principles of Marketing, 19th Edition, and I’m really pleased with the content. This textbook is a great resource for anyone looking to learn about the fundamentals of marketing. The authors do an excellent job of breaking down complex concepts into easy-to-understand language, making it accessible for both beginners and those with more experience in the field. The book is well-structured, with clear chapters that cover key topics such as market research, consumer behavior, branding, and digital marketing. It’s also filled with real-world examples and case studies, which make the material more relatable and practical. The updated edition includes insights into the latest trends in the marketing world, especially with the rise of social media and digital advertising. The visuals and charts throughout the book are very helpful in reinforcing the material, and the end-of-chapter summaries and questions are great for review or discussion. Overall, this is an excellent textbook for students studying marketing or anyone interested in expanding their knowledge of marketing principles. Highly recommended! ### ⭐⭐⭐⭐ good *by L***A on October 16, 2024* The book came in perfect condition, I was very helpful considering it was a book for school ## Frequently Bought Together - Principles of Marketing, 19th Edition - Marketing 6.0: The Future Is Immersive - Marketing Management, Global Edition --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.fr/products/547143406-principles-of-marketing-19th-edition](https://www.desertcart.fr/products/547143406-principles-of-marketing-19th-edition) --- *Product available on Desertcart France* *Store origin: FR* *Last updated: 2026-04-25*