3 X La Riche Directions Semi-Permanent Hair Colour Silver, Lilac & Lavender

I swear by this brand of hair dye! This is the only brand of dye that actually takes to my hair. Since I was little, I always wanted to dye my hair 'crazy' colours and this brand doesn't disappoint. It has a wide range of colours ranging from soft pastels to neon eye burners. I have also found it is one of the few brands that accurately shows how your hair will turn out on the swatch cards. I have been using this specific colour now for over a year but used most of their bold colours over the last 6 years. By washing my hair in lukewarm water and avoiding over-washing (and avoiding shampoos that are known to strip colour), I only need to top up the colour once every few months. I've also found that when it does fade, it fades to a really nice colour which means top ups don't end up being a necessity if I am on a busy schedule! Absolutely love this brand and would recommend to anyone wanted to spice up their look (especially those with bright and bold colours in mind!)

1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂

really good coverage, easy to use, 3 washes in and still going strong I have red hair, naturally, and as any hairdresser will tell you (they kept telling me!) Red hair is an absolute pain to dye. I have recently become disabled and can no longer go to the hair dressers due to nerve damage, and so thought i would try dyeing my hair at home with help from hubby. I have tried Loreal xxl, fudge, and manic panic and they were all disappointing in colour, and in 2 cases just ran all over the shop, staining bedclothes and my clothes but not doing much to my hair. I tried the directions hair dye, bought here on amazon.co.uk from beautifulu2014, not expecting much as the price was so good (£10.38 for 4 pots!), but chose this because of the great selection of colours. I have used the DARK TULIP and PLUM and it was easy to paint on, covered really well, did not drip all over the place, and i am now 3 washes in and the colour is still going strong, even on my naturally dark red hair i do NOT bleach my hair before dyeing, firstly that is an extra faff and secondly, no matter what bleaching product you use, it damages your hair. I did leave it on longer than stated, I left it on for the same time i left the others - 3 hours - and the dye really worked well and the colours are brilliant and deep, and most importantly the colours match the swatches on the picture, without bleaching, so i would highly recommend this product and am looking forward to the other colours i bought. the tubs look small, however I only used about a third of each pot to cover my hair. So if you were using just one colour, not two like me, that would mean 2/3 of a pot to cover my hair. I have short back and sides and long top half of my head, so if you have longer hiar you might need more, but if you buy from the seller I mentioned above you get 4 tubs, of any colours you like, so plenty to cover even really long hair, my husband is 6ft4 and can sit on his hair and I would think 3 tubs would be more than enough to cover his hair, leaving a tub spare for tough ups.

Extremely happy with the atlantic blue. Like people say the brightness disappears quite quickly when you wash, but I also love the washed out version, more of a sea green on me (picture two is after two weeks on holiday without any colouring, or care for a long time) I did not bleach my hair before using this. I was like a mid strawberry blonde, and the coverage is great. I put it on straight, leave it on for 40-50 minutes, then wash out. I use conditioner mixed with the colour in between colouring seasions when showering, so the multipack is great. If I want to freshen it up without a full on colour, I wash it, put lots of coloured conditioner in it, cover it with a shower cap while I do the rest of my showering, which will do my roots etc. It will stain your fingernails, it will stain your ears and scalp, it will stain your pillow cases if you're warm at night (just stay away from white ones, you'll be fine), but it's a bright colour, what do you expect. I've used it for 8 months now and I love it, highly recommend it!

Vibrant colours, colour true to description and no harsh chemicals, leaves hair in good gloss condition

I expected staining from this dye and was fine with that as I expected the stain to be black. Not blue. My hair was already dyed back but I hadn’t dyed it in 2 months and had light brown roots I wanted to cover up. I was trying to give my scalp/hair a break from permanent dyes for a little while. After dying my hair with this dye I left it in no longer than the 15 minutes instructed and my whole scalp was dyed vivid blue. I tried to scrub my scalp with shampoo and the dye was coming off my hair easier than it would come off my scalp. So I’m now left with patchy roots and a brighter blue scalp. Would not recommend unless you want a blue scalp to outlast your black hair.

Edited*** Stunning colour! I bleached my hair in late September, after a long think about what colour to put on my hair which was light yellow-blonde with dark auburn brown roots (6 weeks of growth while I was considering various greens and blues) I chose the Alpine Green by directions. I purchased two pots, I’m a man with really thick, shoulder length hair. But, upon applying the product, I only needed one pot to fully saturate my hair with its gel-like consistency. The pot says to wash your hair with a PH neutral shampoo before dying your hair with the product… however I used a gentle, cleansing shampoo and towelled my hair until it was damp, moisture helps spread the product in thick hair. Make sure your hair isn’t too wet though, this may cause running and your result may be patchy. Applying the dye on my hair was quite easy! If you’re careful, it doesn’t splatter, even with the extra moisture in my hair from the prior washing. It’s recommended to use a dye brush and section your hair… me being the lazy man that I am, put some gloves on and did it the old-fashioned way with my hands, sectioning my hair with my fingers. The product doesn’t smell bad, but it doesn’t smell particularly good either - it does however smell clean… if that makes sense? Anyway… 😂 The dye covered my hair with only half a pot used, which is fantastic for my thick, bleached hair! So, I worked the remaining half a pot into my hair, just to be certain I had even coverage. I left the dye in my hair for 45/50 minutes, and wrapped my hair in plastic wrap, because I wanted as rich a colour deposit as possible. But, always keep in mind the guideline 20 minute advertised development time! Especially when applying to freshly bleached hair. When rinsed and dried, the colour looks AMAZING!! It’s a cool, almost metallic-looking green. Very blue based, giving an almost-iridescent shine to the colour. I still have another pot left over, for upkeep of colour, too! I’m VERY happy with the product, and ‘directions’ in general! I’ve been using their colours for 15 years and have NEVER been disappointed! They stay in my hair far better than most other brands, this includes some of the permanent hair dyes. Thank you, La Riche!!! Sam, 28, long-time customer! ***one year on I have still been using this colour. Multiple haircuts and styles later, this green really is my favourite hair colour. The only thing I would like to change is to make it darker.

A nice bright pink, exactly the shade I was hoping for, but it faded really fast. It was already looking a bit patchy in under two weeks, with only one or two washes. I probably wouldn't use this colour again.