why is the cost so high, is it do to it being a preorder or is the cost going to be the same upon release?

These items are very hard to get - I heard Target is putting them in their add this week, by my contact said they don't have any. I have a feeling these will be impossible to get this Xmas. For resellers who sell on Amazon, the price has to be high as Amazon takes $12-16 dollars. You have to sell them for $65 just to break even the shipping. If you can get one for $70 with Prime shipping, I would get it. These could be those $200 items in November, but I could be wrong. It's really hard to say, but I've seen actual retailers selling them at $60. I can honestly say this toy is cool - my whole extended family is getting them for the annual Xmas battle

ASIN	B00VX9F55M
Age Range Description	Kid
Are Batteries Required	Yes
Best Sellers Rank	83,437 in Toys & Games ( See Top 100 in Toys & Games ) 175 in Toy Foam Blasters
Brand Name	Nerf
Colour	Red
Country Of Origin	China
Customer Reviews	4.3 out of 5 stars 252 Reviews
Educational Objective	Numeracy & Spacial Awareness
Global Trade Identification Number	00630509327423, 00630509481859
Is Assembly Required	No
Item Dimensions	7.6 x 62.2 x 25.4 centimetres
Item Dimensions L x W x H	62.2L x 7.6W x 25.4H centimetres
Item Weight	1.47 Pounds
Manufacturer	Hasbro
Manufacturer Part Number	B1592000
Manufacturer Warranty Description	No Warranty
Material Type	Plastic
Maximum Age Recommendation	99
Model Number	B1592000
Number of Batteries	6 C batteries required.
Number of Items	1
Number of Players	1 US
Occasion	Battle Game
Operation Mode	Manual
Power Source	Battery
Set Name	Team Red
Size	Medium
Style	Tactical
Sub Brand	Nerf
Supported Battery Types	6 x AA batteries
Target Audience	Kid
Theme	Competitive Sports
Toy Gun Type	Blaster Toy Gun
UPC	630509357147 630509327423 630509481859 885820238761
Unit Count	1.0 Count

Nerf Rival Zeus MXV-1200 Blaster (Red)

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