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🎯 Nail your flawless look—roots covered, confidence uncovered!
COLOR WOW Root Cover Up is a professional-grade, water-resistant powder designed to instantly conceal grey and dark roots on color-treated hair. Engineered with a unique blend of pigments and reflective properties, it delivers a natural, non-sticky finish that lasts from shampoo to shampoo. Ideal for quick touch-ups, it extends the life of highlights without peroxide and is available in six shades including black. Perfect for busy professionals seeking a fast, mess-free solution to maintain a polished, vibrant hair color.








| ASIN | B00NVIBXRW |
| Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
| Best Sellers Rank | 22,410 in Beauty ( See Top 100 in Beauty ) 46 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Black |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 4.1 out of 5 stars 1,583 Reviews |
| Global Trade Identification Number | 05060150185458 |
| Hair Color Permanence | Permanent |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item form | Powder |
| Manufacturer | Federici Brands |
| Manufacturer Part Number | CW545 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW545 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
| Unit Count | 1 count |
P**3
amazing product, covered my grey/white hair perfectly
amazing product, covered my grey/white hair perfectly, great for a quick fix and its waterproof !! easy to apply, only the bit at the back of parting might need some help but great at fixing the main parting and the bits around the hairline, also used it on my eyebrows !!
S**E
What I needed
It doesn’t fully cover the grey (I have a lot during lockdown) but helps to mask. Does make your hair feel different on the areas applied, but does the job I need it to.
S**5
Great product
Covers greys easily also makes haor line look Fuller Easy to use Price is a little expensive
P**E
Quick fix
It works. Will buy again as a quick alternative
K**L
Does not cover greys on black
I have black hair and quite light greys just at the temples , this did NOT give any coverage :/ Waste of money
E**N
Coverage
Excellent coverage
T**.
Customer
Grat product. Arrived on time. Will definitely be ordering again.
S**L
TOO EXPENSIVE
It more or less does the trick about covering grey but OMG is it expensive. The other one on Amazon is just the same and even LOOKS the same--at a FRACTION of the cost.
N**A
Muy buen producto
Excelente producto y de muy fácil uso .
A**R
color wow root cover up
The product did not meet my expectation, was not up to mark. Since it is in powder form it spills on clothes while applying, have to be careful while applying . The forehead greys are not covered. When you are using the brush the powder comes on the mirror. I have hardly used the product and the brush is lost its shape. When applied in the partition you get sticky feeling when you run your fingers through.
C**I
Ich bin damit zufrieden
Meine Liebling Produkt Wasser fest und sehr gut zum auftragen.
L**E
Super pour donner un aspect plus dense au niveau du cuir chevelu
Ne camoufle pas les cheveux blanc, mais par contre il permet de colorer le cuir chevelu, pour rendre les racines moins visibles, cela fait illusion et permet d'être présentable entre 2 colorations, si comme moi vous avez les cheveux peu denses autour du visage. Le pinceau permet d'appliquer de façon précise et naturelle, sans avoir l'effet "casque". J'ai pris noir pour des cheveux très bruns.
M**G
For those times when you want to hide the grey but aren't interested in a full hair dye.
I bought this because I don't have that much grey coming in and only occasionally, need the grey to be less obvious. Otherwise, most days I am fine with my Elsa Bride of Frankenstein grey streaks coming in on both sides of my head. Applying it is super easy. It covers the grey beautifully. It lasts all day and until washed (or exposed to water! Watch out for rain, sprinklers and pools). It doesn't smudge all over everything else. Its a great, quick cheat for covering up gray in a hurry (and temporarily). The downsides is that it is a cover on your hairs and this means that you cannot (and should not) try to run your fingers through it like you would natural hair. If you do, you will find that your fingers get caught in your hair like you are wearing too much hair spray or hair gel. If you are styling your hair or covering grey for a special occasion, who is going to risk messing up your hair by putting their grubby fingers in it anyway? Now, if you find yourself unexpectedly swept away into a night of passion with someone and they want to run their fingers through your hair and whisper sweet nothings into your ear under the moonlight... oh who are we kidding with this? If THAT happens, the last thing we are worried about is messing up our hair or our love struck companion wondering why you have so much hair spray in your hair.. LOL It can rub off so be mindful of that and check in a mirror if you are frequently touching your face or hair. I enjoyed this product and it was exactly what I needed to temporarily cover gray so I didn't have to destroy my hair with hair dye for an occasional need.
Trustpilot
2 months ago
1 month ago