--- product_id: 48263624 title: "Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Dark Brown" brand: "color wow" price: "€ 74.65" currency: EUR in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.fr/products/48263624-color-wow-root-cover-up-award-winning-root-touch-up store_origin: FR region: France --- # Lasts until shampooed out Reflective mineral pigments Water & sweat resistant Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Dark Brown **Brand:** color wow **Price:** € 74.65 **Availability:** ✅ In Stock ## Summary > ✨ Own your roots, own the room. ## Quick Answers - **What is this?** Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Dark Brown by color wow - **How much does it cost?** € 74.65 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.fr](https://www.desertcart.fr/products/48263624-color-wow-root-cover-up-award-winning-root-touch-up) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Dual-Use Power:** Doubles as a brow filler to camouflage thinning areas with precision. - • **Stay-Put Formula:** Water- and sweat-resistant powder that lasts all day until your next shampoo. - • **Instant Root Rescue:** Conceals greys and regrowth in seconds for flawless, natural coverage. - • **Mess-Free Application:** No waxes or dyes—won’t stiffen, stick, or transfer easily, perfect for on-the-go touch-ups. - • **Multi-Dimensional Shine:** Reflective mineral pigments create natural volume and depth without dullness. ## Overview COLOR WOW Root Cover Up in Dark Brown is an award-winning, professional-grade powder that instantly conceals greys and root regrowth with reflective mineral pigments. Its water- and sweat-resistant formula stays put until shampooed out, adding natural volume and dimension without waxes or dyes. Safe for all hair types, it also doubles as a brow filler, making it a versatile, mess-free solution for thicker, fuller-looking hair between color appointments. ## Description Product Description COLOR WOW Root Cover Up in Dark Brown is an award-winning root touch up powder that instantly conceals greys, disguises regrowth, and fills in sparse areas — delivering flawless, natural-looking coverage in seconds. Developed by the beauty innovators behind John Frieda, this professional-grade formula uses reflective mineral pigments to blend seamlessly into natural or colour-treated hair without dulling or looking chalky. The precision-packed powder adheres to hair without oils, waxes, or dyes, creating a natural finish with added volume and dimension. Whether you're covering roots, extending time between colour appointments, or thickening a thinning hairline, this multi-use formula gives pro-quality results with no mess or stickiness. Water- and sweat-resistant, it stays put until you shampoo it out. The dual-ended brush allows for clean, targeted application — perfect for at-home use or on-the-go touch-ups. Safe for all hair types, including colour-treated, keratin-treated, and relaxed hair. Ingredients talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, aluminium starch octenylsuccinate, pentaerythrityl tetraisostearate, zea mays starch, kaolin, phenoxyethanol, triethoxycaprylysilane, dimethicone, tin oxide, CI 7 7491 (iron oxides), CI 77499 (iron oxides), CI77891 (titanium dioxide) Review: Great grey cover up - Works really well to cover up greys. Lasts until next wash and doesn’t have a sticky or heavy feeling like sprays do. Would recommend! Review: Recommend it - It’s OK for when you’re between root colouring appointments, but be careful as it can transfer onto your clothes when changing. Overall, though, it worked better than the sprays and mascara-type products I’d tried before. I use it to cover my greys, and while it’s decent, it’s not 100% effective. However, if you don’t have greys to cover, it should be a great option for touching up dark roots between highlights. ## Features - Temporary colour stays until shampoo’d out (you can swim in it!) - Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look - Doubles as a brow powder and helps fill in thinning areas - Stays in place without waxes or dyes; won’t stiffen or dull hair ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00M3DSVOO | | Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. | | Best Sellers Rank | 5,721 in Beauty ( See Top 100 in Beauty ) 14 in Hair Mascaras | | Brand | COLOR WOW | | Brand Name | COLOR WOW | | Colour | Dark Brown | | Container Type | Box | | Country Of Origin | China | | Customer Reviews | 4.1 out of 5 stars 4,604 Reviews | | Full Cure Time | 1 Minutes | | Global Trade Identification Number | 05060150185441 | | Hair Color Permanence | Demi-Permanent | | Hair Type | All | | Hair type | All | | Item Form | Powder | | Item Weight | 5 g | | Item form | Powder | | Manufacturer | COLOR WOW | | Manufacturer Part Number | CW544 | | Material Features | Natural | | Material Type Free | Peroxide Free | | Model Number | CW544 | | Number of Items | 1 | | Package information | Box | | Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more | | Recommended Uses For Product | salon | | Unit Count | 2.1 gram | ## Product Details - **Brand:** COLOR WOW - **Colour:** Dark Brown - **Hair type:** All - **Item form:** Powder - **Material Type Free:** Peroxide Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Unit count:** 2.1 gram ## Images ![Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Dark Brown - Image 1](https://m.media-amazon.com/images/I/61w2hBCNiNL.jpg) ![Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Dark Brown - Image 2](https://m.media-amazon.com/images/I/61foJSx7hoL.jpg) ![Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Dark Brown - Image 3](https://m.media-amazon.com/images/I/81WFDveCYRL.jpg) ![Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Dark Brown - Image 4](https://m.media-amazon.com/images/I/61vx0lbZfML.jpg) ![Color Wow Root Cover Up, Award-Winning Root Touch Up Powder, Dark Brown - Image 5](https://m.media-amazon.com/images/I/61DesN0qDRL.jpg) ## Questions & Answers **Q: Does it stain pillows at night?** A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok. **Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!** A: No, you won't get any mess from this product. Once it goes on to your hair it fixes quickly and will only come out with shampooing. And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off. It won't cause any staining, and it won't run if she gets her hair wet. For my part, I use this product to tide me over between hair appointments. I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job. It is the easiest product to use. Color Wow do a couple of YouTube demonstrations - it is exactly as they say. **Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?** A: I don't think it said on packaging but on their website it states it is not tested on animals and contains no animal-derived ingredients. hope that helps **Q: Can I use it for grey hairline ??** A: It is good for colouring grey, however I do think product is too expensive as there is not much of it. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great grey cover up *by N***T on 23 May 2026* Works really well to cover up greys. Lasts until next wash and doesn’t have a sticky or heavy feeling like sprays do. Would recommend! ### ⭐⭐⭐⭐⭐ Recommend it *by Y***. on 10 May 2026* It’s OK for when you’re between root colouring appointments, but be careful as it can transfer onto your clothes when changing. Overall, though, it worked better than the sprays and mascara-type products I’d tried before. I use it to cover my greys, and while it’s decent, it’s not 100% effective. However, if you don’t have greys to cover, it should be a great option for touching up dark roots between highlights. ### ⭐⭐⭐⭐ It gives you the illusion of thinker hair *by P***. on 7 July 2024* Bought one for my mom and one for myself. It’s not a bad coverage. I would say this root cover-up cover up for small section of grey coverage. It does not budge like some of other brands. I have dark brown hair colour and this colour match quite well. I say this product perfect to use in between salon and colour starting to fade. Follow instruction carefully by pressing down firmly into roots and not sweeping motion. My only criticism this product is a little pricey but will last. I only use it for special occasion. It’s not messy however I have not tried under a humid environment yet. Highly recommended if you looking for a quick fix temporarily solution to cover the odd grey. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color - COLOR WOW STYLE ON STEROIDS Texturizing Spray – Achieve Instant Sexy Volume and Texture | Non-Sticky & Moisturizing --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.fr/products/48263624-color-wow-root-cover-up-award-winning-root-touch-up](https://www.desertcart.fr/products/48263624-color-wow-root-cover-up-award-winning-root-touch-up) --- *Product available on Desertcart France* *Store origin: FR* *Last updated: 2026-08-14*