

✨ Illuminate your look, own the room!
e.l.f. Illuminating Face Primer is a silky, lightweight base that creates a radiant glow with subtle shimmer while filling fine lines and refining complexion. Designed for all skin types, it grips makeup for long-lasting wear and is made with 100% vegan, cruelty-free ingredients, ensuring a flawless, ethical beauty boost.



















| ASIN | B00ACOHI7W |
| ASIN | B00ACOHI7W |
| Benefits | Radiant Skin |
| Best Sellers Rank | 6,124 in Beauty ( See Top 100 in Beauty ) 25 in Face Primers |
| Brand Name | e.l.f. |
| Container Type | Bottle |
| Country Of Origin | USA |
| Country as Labeled | China |
| Country of origin | USA |
| Coverage | full |
| Customer Reviews | 4.1 4.1 out of 5 stars (1,895) |
| Customer reviews | 4.1 4.1 out of 5 stars (1,895) |
| Finish Type | Radiant |
| Global Trade Identification Number | 00609332834040 |
| Is discontinued by manufacturer | No |
| Item Dimensions | 8.6 x 8.6 x 32.7 centimetres |
| Item Form | Cream |
| Item Volume | 0.47 Fluid Ounces |
| Item Weight | 13.6 Grams |
| Item model number | 787734662352 |
| Manufacturer | e.l.f. Beauty |
| Manufacturer | e.l.f. Beauty |
| Manufacturer Part Number | 83404 |
| Material Features | [Easy to Apply] |
| Material Type Free | Cruelty free |
| Model Number | 787734662352 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Product Dimensions | 8.64 x 8.64 x 32.72 cm; 13.6 g |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Moisturizer, Skin Softening |
| UPC | 787734662352 793379149721 609332834040 783327131632 |
| Unit Count | 14.0 millilitre |
S**S
Quick absorbing and lightweight
I have been impressed with this primer as a dark skinned woman I have found this to be silky on application to the skin but then absorbs quite quickly without leaving any residue. As the day progresses it transforms to your complexion leaving a stunning glow! Not too much illumination - just right for that for that little extra something. I have been using this now for 14 days and have had several compliments about my perfect makeup and overall skin texture. I would definitely recommend to purchase.
A**R
Silky smooth
Silky smooth very easy to apply, not totally sold on the glitzy finish if worn alone but used under foundation it creates a nice finish.
J**R
Oooooo
First time using primer so I have nothing to compare it too. With the first touch of it the (yellow) texture was a pure silk feeling. I put small amount on my face and my face turned red I was oh my dayz!!! Then it disappeared. Had a look at my face couldn't see that I wearing it. So used my foundation. Went about my business. A couple of hours later looked in the mirror and was like wow, my whole complexion on my face was smooth and perfect. The foundation seemed more blended than usual, i didnt look blemished. But I had no glow. Maybe i need to put more on to get a glow look. I guess that what a primer is ment to do, just to make your face looked balanced. Was impressed. I did buy it mainly as I wanted a glow look about me. But over all. I would recommend. My skin complexion is fair with a blemished tone on the chin and lower cheeks.
J**N
Beautiful silky product. Amazing Elf product, ideal for dry skin!!
This has become my favourite primer. It leaves the skin so soft and silky it’s insane!!!!! For the price too…a total bargain. This is well worth a try! It leaves very dewy glow on the skin so it’s great for applying foundation ontop of it. Does give your skin a bit of a glow but not too much when used with foundation or tinted moisturiser. I’m going to buy the other sticky primer to see which one holds up best! Really impressed with these Elf products I keep buying!!! ♥️🇬🇧
E**.
Colour
Didn't like this product
C**E
Very silky.
Very silky. Works well.
A**R
Awful
Do not understand how this has so many good reviews, The worst primer I have ever tried, I'm gutted as this sounded perfect, I can't believe how bad it is! It's yellow, glittery and doesn't spread at all.
C**Y
A Gem!
Super 👌. Very smooth to apply. I use it every day just as it is! Good coverage. Will buy again
N**E
Super guter primer! Meine Haut sieht viel ebenmäßiger aus! Er macht einen tollen leichten Schimmer auf der Haut! Zieht gut ein und mein make Up hält noch besser! Ich glänze auch nicht mehr so, was ich ohne den primer nach zwei drei std. Sehr stark hatte!
C**N
Leggero, non unge, luminoso e già solo con questo potrei non mettere il fondotinta. Mi piace molto
T**A
Doet wat het beloofd
R**A
Waw
M**T
I used it many times.it was stay in ur skin for many times..happy to purchase this product😍
Trustpilot
2 months ago
1 month ago