Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Ins
Product ID: 470620664
📈Proven marketing strategies
📘256 pages of expert insights
🧠Behavioral science-driven tactics
€ 91.37
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Description
🧠 Master the science of influence and never miss a marketing beat!
- COMPACT PORTABLE - 256 pages of concentrated wisdom in a handy paperback format.
- ENDORSED BY EXPERTS - Highly rated by seasoned marketers with 20+ years experience.
- VERSATILE FOR ALL LEVELS - Perfect for marketing pros at any career stage seeking fresh, effective tools.
- UNLOCK CUSTOMER PSYCHOLOGY - Leverage behavioral science to drive real customer action and loyalty.
- ACTIONABLE MARKETING PLAYBOOK - Implement immediately with practical, real-world strategies.
Using Behavioral Science in Marketing by Nancy Harhut is a 256-page paperback that blends psychology and marketing to help professionals craft compelling campaigns that drive customer action and loyalty. Praised by industry veterans for its actionable insights and practical approach, this book is a must-have handbook for marketers eager to stay ahead in a competitive landscape.
Specifications
| Best Sellers Rank | #91,465 in Books ( See Top 100 in Books ) #215 in Web Development & Design #313 in Internet & Social Media #448 in Marketing |
| Customer reviews | 4.7 4.7 out of 5 stars (142) |
| Dimensions | 15.6 x 1.5 x 23.5 cm |
| Edition | 1st |
| ISBN-10 | 1398606480 |
| ISBN-13 | 978-1398606487 |
| Item weight | 590 g |
| Language | English |
| Print length | 288 pages |
| Publication date | 3 August 2022 |
| Publisher | Kogan Page Ltd |
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