Flat Iron Free Express - No Flat Iron Needed!

I ordered this version so I wouldn't have to use a flat iron. I read every piece of paper that came with the tube and followed the instructions exactly. I read a lot about this smelling on your hair if you don't follow the rinse instructions carefully, so I timed how long I rinsed exactly, between one and two minutes. Also, even though I used my blow dryer to dry my hair, and then waited another hour to be certain it was completely dry, I decided to use my flat iron after it was dry because I knew the results would be better. This stuff is amazing at first. It was easy to blow it out smooth. I let it air dry and scrunched it with my hands, and my curls were nice and defined with no frizz. I got compliments on my hair that day. It definitely looks better, whether I wear it straight or let it air dry. I have been washing it every day since I applied it; I walk every morning and I'm too sweaty when I get in not to wash it. I decided to see how long it would work. I would say it started wearing off after three weeks, and I am using Babyliss Keratin shampoo and conditioner I ordered from Amazon. Even though my very wavy/curly and frizzy hair is coming back, this stuff is still working when I use my blow dryer. It doesn't take nearly as long to dry, and it takes only a few passes for it to straighten. Overall, I am very happy with my purchase. I have hair almost to my shoulders; I used only half a tube for my first application, so if it lasts me a month or more it will be worth the price. It definitely makes a big difference in how frizzy it is.

Did absolutely nothing for my hair. I didn’t use the flat iron which is optional because I’m trying to stay away from its damaging heat. Sending it back. Ridiculous price. Waste of my time

It was easy to use and the ending result was great

As the packaging warned, the product stripped out a lot of my color. They suggested coloring after. But when I did that, the color stripped out the keratin treatment. I can’t use both, even a few days apart, so I’m disappointed.

I have long naturally curly hair and thought, hey, I can try this! It comes with a ton of instructions that are easy to read and follow, but I feel to be very daunting. I think the product description could be better to note that this is like coloring your hair at home. It requires clothing and towels that you don't care if they get damaged or stained, it matters if you have color-treated hair as it could impact the color - so they recommend using this before you touch up your color - for that reason, I gave it a few stars and won't try it yet, b/c I have to work it into the schedule for my highlights with my colorist. The brush is amazing. I use it every time I style my hair. Great for bangs or big waves, which is weird since it comes with a straightening product. If you've had success with this product, I want to know your secrets. It's super intimidating and didn't have enough upfront information.

Well, so far so good… my hair feels very silky and smooth. I love it. The frizz is gone. I hope it lasts I think it’s important to follow instructions Don’t over rinse it out. I did flat iron it after blow drying. I wanted to lock in the keratin. I’ve tried several masks, other keratin treatments, but this one is the best so far. I will review it again in a couple months to determine the longevity of the treatment. I don’t over wash my hair and I used good good so I’m very hopeful

Yes, it did take some of the frizz out of my hair for a day or two, but it did not last. And the worst thing was, even though it warns you that it may SLIGHTLY strip color from your hair it TOTALLY stripped mine. I had to wear a scarf or hat on my head for several days until I could get it colored again. Be very careful!

I’ve spent plenty on salon keratin treatments over the years, so I decided to try this at home—and I’m glad I did. It’s very easy to use. There’s some confusion in other reviews about whether a flat iron is needed: the instructions say it isn’t required, but also mention it as an option. In my experience, that makes sense—some hair textures are more resistant. My hair is curly/wavy, so I used a flat iron on a few of the curliest sections around the base of my head, and it made a noticeable difference. I live in a humid climate, and my hair has stayed smooth and easy to blow-dry for over two months now. I was also pleasantly surprised by how far the product goes. My hair is short, so I used only what I needed and still have enough left for two more treatments—meaning this one tube will save me several hundred dollars compared to salon pricing. I’m really happy this is available for home use and highly recommend it.