PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on Amazon) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo.

Brilliant hair mask for orange and yellow undertones after bleaching i had 3 rounds of bleaching and stillhad orange and yellow tones on my lengths had a shower and left it on 5 mins and wow gone to ash blonde from orange and yellow couldn't belive something like this would work but it has so if you have got orange and yellow tones get this stuff it will make it go ash blonde and then you can work to get platinum it has blue tone for orange pigments and purple for yellow pigments I will carry on using this icy stuff also got the shampoo and conditioner in the same brand and works like a treat on your white baby hair goes slightly purple but remember clarifying shampoo removes it from your head and baby hair and hair and it won't dye it completely goes in a few washes highly recommended pot is huge goes a long way

Easy to use and works really well, lasts several shampoos

Unsure about this . It says on the product to lighten your hair and remove yellowing . Yes it’s removed yellowing but my hair as gone dark gray. Pictures of before and aftet

I have white/grey hair and this product produces a lovely shade of mid pink. It is so easy to apply and lasts a few weeks. It leaves my hair soft and shiny. It is easier to use than cream dyes, far less messy! Having used at least 5 other pink hair dyes I have found this the very best, it is also really economical as I can just touch up the roots every few weeks. The pot is lasting months and months, and excellent product, highly recommended.

I nearly never tried this , used so many toners that do not really work, but this is excellent I have naturally dark hair with a lot of grey , I dye it blonde (not bleach) my hair was a dark blonde with dye using this toning mask it’s took my hair to almost platinum, smells absolutely gorgeous and leaves hair very soft and shiny, very impressive I’ve now brought the go icy shampoo and conditioner, you don’t need bleached or very light blonde for this to work , an excellent toner which actually works on darker shades of blonde . Before and after photos, you can see I had dark blonde hair after using this mask you can see it looks much more lighter and almost platinum in colour , this was after using the mask 3 times have maintained the colour using twice a week leaving it on for 5 minutes.

Made my hands a little purple but it does say use with gloves ! Washed off easy enough. Didn’t do a great deal for my hair other than make it fairly soft not much change to the colour

This made my hair go almost white 10/10 recommend. Attached pic of my hair from behind

Deja tus rizos suaves , definidos y además con un tono precioso. Una de mis mejores compras en Amazon y de seguro este producto ya se convirtió en parte del cuidado de mis canas. Lo amé desde el primer uso

Fabulous. Will continue to use this item. Hair is really noticeably better after using

Fantastic stuff highly recommended

This has sat in my list for months. I finally decided it was time to try it out. Huge surprise the product is great. I have used many purple shampoos. Most can be very drying not this product the shampoo alone leaves my hair so soft and silky no need for conditioner. Definitely keeps my hair color in check. I don't know if it really adds silver to my hair color but i will definitely buy again

Best hair toner for silver, white hair... deep conditions and smells great. I love this product. I found the company while traveling in the UK and it helps so much with dryness and keeping the brass down. Will always buy this.