--- product_id: 3713023 title: "Functional Art, The: An introduction to information graphics and visualization (Voices That Matter)" brand: "alberto cairo" price: "€ 122.25" currency: EUR in_stock: true reviews_count: 9 url: https://www.desertcart.fr/products/3713023-functional-art-the-an-introduction-to-information-graphics-and-visualization store_origin: FR region: France --- # Functional Art, The: An introduction to information graphics and visualization (Voices That Matter) **Brand:** alberto cairo **Price:** € 122.25 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Functional Art, The: An introduction to information graphics and visualization (Voices That Matter) by alberto cairo - **How much does it cost?** € 122.25 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.fr](https://www.desertcart.fr/products/3713023-functional-art-the-an-introduction-to-information-graphics-and-visualization) ## Best For - alberto cairo enthusiasts ## Why This Product - Trusted alberto cairo brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Functional Art, The: An introduction to information graphics and visualization (Voices That Matter) ## Images ![Functional Art, The: An introduction to information graphics and visualization (Voices That Matter) - Image 1](https://m.media-amazon.com/images/I/61JLWUYB2HL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ An well written book from an expert. *by R***S on Reviewed in the United States on June 29, 2022* I do information graphics and visualizations for a living. Alberto Cairo is a foremost expert and his writing has helped me immensely to ensure that my creations are well structured and mindful of my audience. Highly recommend any of his books. ### ⭐⭐⭐⭐⭐ great condition, quick arrival *by A***R on Reviewed in the United States on July 11, 2022* Great price for a new item. Description 100% accurate ### ⭐⭐⭐⭐⭐ The Functional Art stands out in the new wave of books about data visualization *by J***H on Reviewed in the United States on September 27, 2012* In The Functional Art, Alberto Cairo has written a real standout in the new wave of books about data visualization. His book weaves visualization theory and techniques with real applications and critiques about existing visualization projects. One of the reasons why I think Cairo's book succeeds is that he has background as both a journalist--specifically, data journalism--and as an academic (at the University of North Carolina-Chapel Hill and the University of Miami).In the first part of the book, Cairo explains what I take away as three main tenets of good data visualization practice: first, good graphic techniques and strategies (minimal use of pie charts, reducing non-data ink, etc.); second, how to create eye-pleasing graphics (how to choose color, fonts, layout, etc.); and, most importantly, how to use data visualization to tell a story. I think this is where The Functional Art really stands out as a great reference--Cairo shows you how to use data visualization not as a way to just show your data or to create a tool for people to explore your data, but as a way to be a storyteller with data.The second part of the book is more about the eye-brain connection--how we as humans perceive different shapes, colors, etc. Cairo isn't a cognitive scientist, but he's done a great job pulling from the literature and summarizing the issues and, importantly, how to use that knowledge to create better graphics.These two first parts of the book will be helpful for anyone who has ever created visualizations before or who are just starting out. The graphics used in the book are all excellent and should inspire you to try to similarly create great visualizations.Finally, in the last part of the book, Cairo profiles 10 prominent data visualization experts and creators. For me, this section wasn't as exciting as the first two parts, but there are definitely nuggets of wisdom from some of the interviews and is something that you really can't find in a single source anywhere else.Also, just a final note about the DVDs that are included with the book. The DVDs are basically a summary of each of the chapters, but the last two are especially interesting. In lecture 10 (Gay Rights), Cairo discusses a graphic produced by The Guardian magazine and why this particular use of a circle graphic works. Since there is a continuous debate about circles in the data visualization field--see also Chapter 2 in the book--this is a nice video on why circles can work in certain circumstances. In lecture 11 (Obesity and education), Cairo shows how he creates some basic graphics in Adobe Illustrator, which is great if you're not too familiar with that software (though I would never have the patience to make a map in Ai!). --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.fr/products/3713023-functional-art-the-an-introduction-to-information-graphics-and-visualization](https://www.desertcart.fr/products/3713023-functional-art-the-an-introduction-to-information-graphics-and-visualization) --- *Product available on Desertcart France* *Store origin: FR* *Last updated: 2026-05-08*