Retail Management: A Strategic Approach (12th Edition)

This book offers a clear and thorough look at how retail management works in today’s environment. It takes a strategic approach, but the language is straightforward and easy to follow. The chapters are well structured, and the examples feel relevant and up-to-date. I appreciated how practical it is. It is the kind of book that helps you actually understand how things work, not just memorize concepts. A solid read for anyone curious about how retail businesses are planned and run.

I give it 5 stars only because it's easy to read. The topic of "retail management" in general is a joke. I'm taking retail management in college as a business elective. It's funny, because I'm going to school to get OUT of retail, not to get in it. Retail is great if you're a high school drop out. Otherwise, stay out! There's no money in it unless you're at the corporate level. The hours are awful and you're guaranteed to work every holiday under the sun (except for Christmas for the time being).

Excellent text. Much of this will already be known if you are a business student but if you are going into retail management or running a startup this text is very valuable and is probably a lot cheaper than a newer textbook. Information is still very accurate though.

E-Version should be cheaper...

I love how this book reads. It gets to the point with just enough extra to help you get the point if you missed it in the initial definition. I love reading this text compared to the others required this semester.

This text breaks down the issues of retail management. Everything is explained from different types of business, different types of marketing, and how to manage a retailer.

Was a great book helped me with my class.

If I didn't have such an accelerated summer course I think I would have enjoyed reading this book much more slowly. It is up to date and really interesting. Makes you think of the retail world differently.. There is so much to learn in Business. I highly recommend this book.

The book was delivered just in time to use it for my studies. everything worked out like i expected! thanks

i bought this for my retail management class. exam is all about the book. glad to have it in my bag

Il libro è di immediata comprensione, non servono conoscenze tecniche pregresse. I capitoli sono ben organizzati con un riassunto finale che delinea i punti chiave affrontati. Inoltre sono presenti molti esempi e casi che aiutano a capire nella realtà come vengono affrontate le varie tematiche. Lo consiglio a chiunque voglia approcciarsi alla distribuzione commerciale.

Very useful for my retail marketing assignment, very informative for business students with retail related modules so was pleased with it.

It is a solid college textbook. The e-tail side is still a little weak So are some key issues like Category management. As for many college textbooks, price is quite high. Many interesting topics covered in the various chapters' appendix do complete the work quite nicely. Excellent the reference to many cases via web through links. All in all, a solid reading if you want to have a basis in retailing