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| ASIN | 0425175014 |
| Best Sellers Rank | #216,372 in Books ( See Top 100 in Books ) #74 in Public Relations #673 in Sales & Selling #1,125 in Marketing |
| Customer reviews | 4.8 4.8 out of 5 stars (76) |
| Dimensions | 14 x 1.7 x 20.9 cm |
| Edition | Revised |
| ISBN-10 | 9780425175019 |
| ISBN-13 | 978-0425175019 |
| Item weight | 221 g |
| Language | English |
| Print length | 256 pages |
| Publication date | 1 August 2000 |
| Publisher | Berkley |
| Reading age | 18 years and up |
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