Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Product ID: 267028087
Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to France.
Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”. Review: it's cool ! cheap than bookshop and also nice ! - it's cool ! like it , convenient and also cheap and nice, next i will search here again, thank you! Review: Good content - Not so easy to read
| Best Sellers Rank | #142,041 in Books ( See Top 100 in Books ) #61 in Branding & Logo Design #152 in Business Research & Development #214 in Advertising |
| Customer Reviews | 4.3 out of 5 stars 82 Reviews |
Z**R
it's cool ! cheap than bookshop and also nice !
it's cool ! like it , convenient and also cheap and nice, next i will search here again, thank you!
N**A
Good content
Not so easy to read
C**E
Getting Design Thinking - a Requiste Critical Process
If you are creating products and services without a design process that produces innovative solutions; if you operate in a world of products and services where best in class is a must; if you are looking for real world methods for delivering break through content; if you want to hear from design professionals wired with design thinking; if you have heard colleagues and clients refer to "design thinking" and want to learn about it with the hopes of implementing it into your business then this book is invaluable. After reading many other books that touch on the design thinking concept; here is a book that provides a wealth of in depth information that examines design thinking from a number of perspectives. In my company we need to be both attune to our client's approach to design and integrating ourselves into their process while maintaining our own design disciplines internally. This book provides insights to these sorts of design challenges as well as more traditional ones such as building a design thinking process and the culture of design in a company. Great information and interesting to read as well. Very much enjoyed it.
I**N
One of my favourite books about Design Thinking
One of my favourite books about Design Thinking, it has a compilation of case studies that will help you to better understand innovation and ways in how Design Thinking is applied to practical businesses.
P**R
Perfekt
Schnell und unkompliziert, Ware wie versprochen, jederzeit wieder und warum muss man 18 wörter schreiben wenn es auch in einem gesagt ist? perfekt! amazon, bitte ändern!
Trustpilot
1 week ago
3 weeks ago