Research Methods For Business: A Skill Building Approach

Description

Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course. Challenges faced by students include understanding research methodology, and quantitative research methods in particular. The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach. The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs. An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet. Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project. The seventh edition is organized into 5 main themes: Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report. Review: Good book - Great condition Review: US Faculty View - Excellent and Thorough - Pitched Just Right for the Right Class - US faculty perspective here ... This text is "just right" for the right class. Leans a bit academic, and it's practical, so it is better for classes that are in programs supporting these aims. I don't see this text as useful for MBAs, for instance. Instead, I used this text to teach in a masters' class in business (not MBA) that, in part, functioned to help students digest academic journals while at the same time write more practically-oriented research reports (think: consultant reports, action researchers). It also would work in a DBA program, as it is considerably lighter than anything in a PhD program, yet it gives enough of the basics for a DBA student to do what is needed ... bridge theory and practice with sound research practices. This is an excellent text, provided is matched to the right class. In the USA, it's not right for many -- if not most -- graduate classes in business. Nevertheless, it can play a role in some class, and I was glad I used it in mine. The newer version has received some trash views. As such, I believe it was necessary to add a faculty voice to the reviews, one that focused more on purpose & content, rather than condition & page length. Once I receive a copy of the newer version, I'll add my voice to the reviews of the updated textbook.