Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic (Masters of Copywriting)
Product ID: 216631915
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There was one copywriter who made millionaires from people who read his book, but never wrote an ad. You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history. He worked three hours a day and you couldn't pay him any amount to write your copy. Seriously. At one point he wrote up just how he did it. And never wrote about that subject ever again. Eugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately, Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a precise analysis of his classic text to you to make your own millions with. In this short review guide, you can learn: How to create ads which sell your products at the expense of your competition Find which roles your customer really wants to play - and will pay anything to get - and align these to your product Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. Learn how to control your ad-copy viewers by being their honest, trusted friend. This tribute to his genius is also a guidebook so you can duplicate his success with your own copywriting. Please enjoy this journey to greater ease and profit. The genius of Eugene Scwartz can teach you, starting immediately. Scroll Up and Get Your Copy Now.
| Dimensions | 5.5 x 0.48 x 8.5 inches |
| Isbn 10 | 1393199127 |
| Isbn 13 | 978-1393199120 |
| Item Weight | 8.8 ounces |
| Language | English |
| Print Length | 192 pages |
| Publication Date | December 16, 2018 |
| Publisher | Midwest Journal Press |
User
Great for learning basics
There are a lot of typos. A lot. I often catch myself having to re read a sentence 2-3 times just to figure out what they’re trying to say. This is also kind of a Q & A book with some tips thrown in. I’m on page 102 & I’ve gotten some good insight so far but I think it can be structured much better
User
Most typos I have ever seen in a book
You would think a book about copywriting would be well written. I'm not sure if this is the fault of the author or publisher, but there are so many typos it's laughable. There was a full page or two where every "I" was spelled "In" which made it very confusing. There are random numbers in words. Missing words, wrong words, etc. It makes it hard to read sometimes. The author also takes a while to get to the point, repeats himself, and thinks some ideas are more profound than they are.I know nothing about copywriting or advertising so I am learning a little bit here and there. But the poor structuring of the book makes it a bad reading experience.
User
Filled with Typos
Has a few good ideas in it, but they are few and far between, and has typos throughout what I've read so far. Also takes a long time to get to the point.
User
This book is poorly written. Bad grammar. The book is a shambles
Shambles
User
Copywriting is the old and new skill that makes you a rich man
Perfect start into the world of copywriting. Don’t let you led by the blind. Lead yourself!
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