---
product_id: 205127083
title: "The Sales Engineer Manager's Handbook: Mastering Technical Sales Paperback – April 21, 2020"
brand: "john carechris daly"
price: "€ 38.95"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.fr/products/205127083-the-sales-engineer-managers-handbook-mastering-technical-sales-paperback-april
store_origin: FR
region: France
---

# The Sales Engineer Manager's Handbook: Mastering Technical Sales Paperback – April 21, 2020

**Brand:** john carechris daly
**Price:** € 38.95
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Sales Engineer Manager's Handbook: Mastering Technical Sales Paperback – April 21, 2020 by john carechris daly
- **How much does it cost?** € 38.95 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fr](https://www.desertcart.fr/products/205127083-the-sales-engineer-managers-handbook-mastering-technical-sales-paperback-april)

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- john carechris daly enthusiasts

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Hooray – Great Guidance for Presales Managers!
*by P***N on May 5, 2020*

Most presales managers – and particularly newly-minted managers – have to learn the management part of the job the slow, hard way, bit by challenging bit, over time – with commensurate mistakes and lost opportunities. The Sales Engineer Manager’s Handbook is like having a personal mentor providing guidance, in minutes, that otherwise takes years.Presales managers start their management journeys in Stage 1 of the 4 stages of learning:Stage 1: Unconsciously incompetent – they don’t know what they don’t know.They don’t have experience in team time management, developing and growing a team, coaching, hiring (and firing), HR issues, budgeting, team scheduling, setting and tracking on team goals and KPI’s, saying “no” (in many cases), working with other department managers, and a host of other functions.The Sales Engineer Manager’s Handbook helps managers move from Stage 1 to Stage 2, and then rapidly to Stage 3:Stage 2: Consciously incompetent – they now know what they don’t know but aren’t sure what to do (or how to address).Stage 3: Consciously competent – they know what to do and how to do it.The Sales Engineer Manager’s Handbook is a manual that enables new managers (and existing presales managers) to rather dramatically compress the time needed to move through these three stages – and to reduce or avoid the mistakes and missteps that otherwise take place.Once you have consumed this Handbook and have implemented and practiced the ideas for a while, you’ll find yourself entering Stage 4… What’s Stage 4 for presales managers?Stage 4: Unconsciously competent – they know what to do and do it naturally, without having the think about it.Let the journey begin!

### ⭐⭐⭐⭐⭐ This is a great guide to sales engineering management.
*by D***N on February 16, 2024*

I have been training sales engineers and sales engineering managers for years. This is a concise discussion of the unique challenges Sales engineering managers face. This should be in your toolkit.

### ⭐⭐⭐⭐⭐ A must read for sales engineer professionals
*by F***. on May 16, 2020*

I have been intimately familiar with the sales engineer profession for 25 years now. This book is a must read for all professionals regardless of seniority. There are some great frameworks, like MARS (Minimum Acceptable Results of Salescall) and BARS (Best Achievable Results of Salescall) that I felt were very constructive, informative and help with overall productivity. I have purchased a dozen copies of this book for friends in the profession and highly recommend this book.

## Frequently Bought Together

- The Sales Engineer Manager's Handbook: Mastering Technical Sales
- The Trusted Advisor Sales Engineer
- The Six Habits of Highly Effective Sales Engineers

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*Product available on Desertcart France*
*Store origin: FR*
*Last updated: 2026-02-26*