Schwarzkopf Color Ultime 5.22 Ruby Red Hair Dye, Permanent Intense Red with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

I’ve tried more red hair dyes than I care to admit — and this one truly stands out. The color is rich, bold, and gets compliments daily. Even after multiple washes it doesn’t fade like most reds I’ve used before. The application was straightforward, the shade matched my skin tone and hair base beautifully, and the result looked professionally done. My hair still feels healthy (not crispy or overly processed) and the pigment remains strong. I also appreciate that the formul seemed to have good staying-power and didn’t wash out or turn brassy quickly. Highly recommend this for anyone who wants a red tone that lasts.

Thank you, Schwarzkopf! Best dye that is true to color and lasts long too. Others fade fast. This one I have been using for over 3 years and it looks beautiful on me. Super great at covering grays! It is the only brand that does a black cherry and that also lasts pretty long too. My hair is naturally dark brown, so this color is exactly what I wanted to achieve and it worked! Yes I highly recommend this brand and this color, sometimes it's on sale, but regular price can run you close to $15 a box. Please keep making some more of this color, for me 😄😄😄!

This is a very dark color. I was looking for a dark color. I dyed my hair yesterday. I made the mistake of picking the wrong color. This is the black cherry. I have to say I’m not mad about it! I’ve already received a lot of compliments on it. I color my hair all the time myself with pinks, reds, purples and even oranges. This is the first time I have ever gone this dark. I was a natural blonde but as I get older that started to become mousey and of coarse I have grays. (I’m 61) Those colors washed me out now. I made the mistake with the last color to dye with an ask brown color and then the dark color and it didn’t stay because my hair had already been saturated leaving no space for the new color to absorb into the strands. That washed out very quickly. I’m really hoping this lasts for me. I haven’t washed it again yet. If it doesn’t last, it will probably be because of my already dyed hair and then I will bleach it and try again. I won’t blame the dye. So far I am happy with the brand which I have used in the past but I’m not someone who is loyal to just a brand. I try all of them. My hair feels very soft! It smells great! My husband even told me I smelled good. I think he thought I had perfume on. LOL! I say buy it. Try it. Make sure you’ve left enough time from the last dye job to let the color to saturate your hair. I am not a stylist. I do not have a license. I’m just someone getting older who wants to have fun with her hair while she has it and feel younger and pretty. Changing up my hair makes me feel good. Plus it’s fun! It’s just hair. It can be changed. It can also be lost in life. Enjoy it while you have it! Just give it a little love with some TLC hair conditioners here and there. The after conditioner provided with this brand is wonderful! I wish they sold it separately! My pics are in bright light and regular light. Very dark in lower light. Bright in bright light.

The color is beautiful! The pics do not do it justice. Easy to mix and use. I left it on for mins for all over color. (Use rubbing alcohol if you get it on your skin) One bottle coved all my hair, and it's to the middle of my back. It dries a bit while processing. It took a good 15 minutes of rinsing to remove the color, and it still didn't run completely clear, slight orange still rinses out. (But red color always does that on me) No chemical smell at all, it doesn't sting or irritate my scalp. The after color conditioner is amazing. I used the entire tube and let sit for 5 minutes. My hair shined, and smelled so good!!! I have a perm, the color didn't damage my hair. MOST IMPORTANTLY IT COVERS GRAY HAIR 100%!!!! This is the ONLY color I've used that actually works!! I just used it, so I can't speak to how long it stays bright and shiny. This is my new hair color. It works and it works GREAT!! The color choices are awesome, their not all the dull boring colors... UPDATE So it’s been 5 weeks since I colored my hair. The color still looks vibrant and shiny. My grays are growing back in, so I’m going to use just on my roots this time. Still happy with this product. I won’t use anything but this brand.

I love this brand and especially this color, black cherry, it's extremely hard to find in stores so I'm happy to have found it on Amazon, so I stocked up a bit. This hair color is easy to apply and no real overwhelming smell, it does a decent Job covering my grey areas but could by better. Great product

Dying my hair with this was so messy but the result is worth it! I have really long hair so i bought two bottles but I only needed 1 1/2. The color is really cool, looks black in a darker environment and then when theres light its a lovely purple red shade (black cherry). Compared to another red ive had before, this one comes out very little in the shower. Also i was surprised at how it didnt damage my hair, usually after dye it will be so fragile and dry, its not the case so far! They should include gloves in the packaging

The color was more black then the cherry.

Just tried this brand for the first time using the Vintage Red. The product smelled good, wasn't messy to use and didn't stain anything, and the colour turned out beautiful (like a deep, bright auburn red). I can't say yet how long the colour will last, but so far I'm impressed with the product. If the colour lasts as long as other brands I've used (which for me with red is usually only about 2-3 weeks), I'll definitely switch to this product.

Unfortunately for me, this is not the product. I colored my hair with this (usually I am L'oreal Feria R48). This color gave me the hottest orange hot roots I have ever seen. I had to re-color it with my usual because it was so very terrible. Lesson learned, and I will stick with the product I know won't turn my roots as orange as the star I just gave. It may work really well for other people, I am just not one of them.