---
product_id: 171022113
title: "The Mom Test: How to talk to customers &"
price: "€ 20.61"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.fr/products/171022113-the-mom-test-how-to-talk-to-customers
store_origin: FR
region: France
---

# The Mom Test: How to talk to customers &

**Price:** € 20.61
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Mom Test: How to talk to customers &
- **How much does it cost?** € 20.61 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fr](https://www.desertcart.fr/products/171022113-the-mom-test-how-to-talk-to-customers)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Review: AMAZING BOOK - This is a must read. I've read a lot of books out there on research and customer validation and whatnot. But this is a 3.5 hour goldmine perfect for startup founders. If you're the kind of person who usually gets an idea to turn into a startup (mostly a product startup) definitely read this book.
Review: Great book for idea validation and refinement - Recommends a good framework for consumer research and helps validate startup ideas and also refine them before spending time, money and effort

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #4,676 in Books ( See Top 100 in Books ) #3 in Starting a Business #6 in Small Business #17 in Entrepreneurship (Books) |
| Customer Reviews | 4.5 out of 5 stars 4,244 Reviews |

## Images

![The Mom Test: How to talk to customers & - Image 1](https://m.media-amazon.com/images/I/61ChbHhWqZL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ AMAZING BOOK
*by R***N on 8 February 2024*

This is a must read. I've read a lot of books out there on research and customer validation and whatnot. But this is a 3.5 hour goldmine perfect for startup founders. If you're the kind of person who usually gets an idea to turn into a startup (mostly a product startup) definitely read this book.

### ⭐⭐⭐⭐⭐ Great book for idea validation and refinement
*by A***S on 30 July 2026*

Recommends a good framework for consumer research and helps validate startup ideas and also refine them before spending time, money and effort

### ⭐⭐⭐⭐ Great book, Must Read !
*by N***J on 1 April 2026*

This book busts your myth right from the start, It tells us how we keep seeking polite opinions and buttered compliments instead of genuine feedback by asking leading questions, talking about future not the past and behavioral insights and divulging our idea and intent too early. And then it builds on these concepts and tells us how we can have better conversations!

## Frequently Bought Together

- The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

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*Product available on Desertcart France*
*Store origin: FR*
*Last updated: 2026-10-17*