---
product_id: 166199722
title: "This Is Marketing"
price: "€ 42.01"
currency: EUR
in_stock: false
reviews_count: 13
url: https://www.desertcart.fr/products/166199722-this-is-marketing
store_origin: FR
region: France
---

# This Is Marketing

**Price:** € 42.01
**Availability:** ❌ Out of Stock

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- **What is this?** This Is Marketing
- **How much does it cost?** € 42.01 with free shipping
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## Description

This Is Marketing : Godin, Seth: desertcart.in: Books

Review: Exactly what I needed - had no clue what marketing was before I read this book - I really liked this book - it gave me the perspective and clarity I needed, especially since the default advice we're exposed to these days is just "become a content creation machine!" Case studies and examples of both failures and successes were great. It gives a good overview of what to be careful of, what to leverage, and what to focus on. This is a great book if you already have an idea that you really believe in and that you think can create a meaningful change (a purple cow), but are struggling with the 'spreading' aspect of it and don't want to give in to gimmicks and to becoming one out of millions clawing for a sliver of anyone and everyone's attention span. For me this book was exactly what I needed. It filled some gaps in my vision and stimulated a lot of ideas for what I want to do. A few concepts and chapters didn't seem very relevant to me, but most of this book was well worth it. I generally don't give reviews but I did for this because it is rare for me to find this much value in a book. I'm probably going to read it over and over to let all of it really sink in. Every chapter is new and short, and offers something different rather than just repeating the same thing over and over.
Review: Marketing Masterclass for all! - Seth Godin's This is Marketing is a masterclass in understanding modern marketing principles. The book emphasizes that effective marketing isn't about spamming or manipulating but about creating meaningful change by addressing specific audiences' needs. Godin underscores the importance of empathy, building trust, and crafting a narrative that resonates deeply with a targeted community, rather than attempting to appeal to everyone. The standout idea is that marketing is about solving problems for your audience and creating genuine value, making it a guide for ethical and sustainable marketing practices. The writing is concise, thought-provoking, and filled with actionable insights, though it can feel repetitive at times for seasoned marketers. Overall, it’s a must-read for those looking to approach marketing as an act of service rather than mere persuasion.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #82,985 in Books ( See Top 100 in Books ) #158 in Analysis & Strategy #1,370 in Economics Books |
| Customer Reviews | 4.5 4.5 out of 5 stars (5,241) |
| Dimensions  | 13.39 x 2.67 x 18.54 cm |
| Hardcover  | 288 pages |
| ISBN-10  | 0525540830 |
| ISBN-13  | 978-0525540830 |
| Item Weight  | 295 g |
| Language  | English |
| Publisher  | Portfolio; Illustrated edition (13 November 2018); Phaidon SARL; Jean-Francois Durance; gpsr@phaidon.com |

## Images

![This Is Marketing - Image 1](https://m.media-amazon.com/images/I/71un70E9whL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Exactly what I needed - had no clue what marketing was before I read this book
*by A***R on 26 January 2025*

I really liked this book - it gave me the perspective and clarity I needed, especially since the default advice we're exposed to these days is just "become a content creation machine!" Case studies and examples of both failures and successes were great. It gives a good overview of what to be careful of, what to leverage, and what to focus on. This is a great book if you already have an idea that you really believe in and that you think can create a meaningful change (a purple cow), but are struggling with the 'spreading' aspect of it and don't want to give in to gimmicks and to becoming one out of millions clawing for a sliver of anyone and everyone's attention span. For me this book was exactly what I needed. It filled some gaps in my vision and stimulated a lot of ideas for what I want to do. A few concepts and chapters didn't seem very relevant to me, but most of this book was well worth it. I generally don't give reviews but I did for this because it is rare for me to find this much value in a book. I'm probably going to read it over and over to let all of it really sink in. Every chapter is new and short, and offers something different rather than just repeating the same thing over and over.

### ⭐⭐⭐⭐⭐ Marketing Masterclass for all!
*by N***T on 30 December 2024*

Seth Godin's This is Marketing is a masterclass in understanding modern marketing principles. The book emphasizes that effective marketing isn't about spamming or manipulating but about creating meaningful change by addressing specific audiences' needs. Godin underscores the importance of empathy, building trust, and crafting a narrative that resonates deeply with a targeted community, rather than attempting to appeal to everyone. The standout idea is that marketing is about solving problems for your audience and creating genuine value, making it a guide for ethical and sustainable marketing practices. The writing is concise, thought-provoking, and filled with actionable insights, though it can feel repetitive at times for seasoned marketers. Overall, it’s a must-read for those looking to approach marketing as an act of service rather than mere persuasion.

### ⭐⭐⭐⭐ People like us, do things like this!
*by A***R on 28 February 2020*

Well, Seth Godin written book "This is Marketing" is good pick for you if you're into Marketing or have an interest in learning it. The book talks about the Trifecta of Marketing .i.e., What Change are you seeking to make, Who you're trying to change & What promise are you making. This book teaches us an ethical way of marketing to all the marketers who are just doing Spam! Spam! Spam!, just to increase the profit of the organisation they're working for. Godin says, "Culture doesn't exist for Capitalism, Capitalism exist for Culture".

## Frequently Bought Together

- This Is Marketing: You Can't Be Seen Until You Learn to See
- This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life - College Graduation Gift)
- All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

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*Product available on Desertcart France*
*Store origin: FR*
*Last updated: 2026-01-23*