---
product_id: 157144768
title: "Retail Management: A Strategic Approach"
price: "€ 478.21"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.fr/products/157144768-retail-management-a-strategic-approach
store_origin: FR
region: France
---

# Retail Management: A Strategic Approach

**Price:** € 478.21
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Retail Management: A Strategic Approach
- **How much does it cost?** € 478.21 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fr](https://www.desertcart.fr/products/157144768-retail-management-a-strategic-approach)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The text that helps readers thrive in today’s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.

Review: Value for money, as good as the new edition - I'm amazed I am able to buy this at 10% of what I would have paid for if I've bought the latest edition of the textbook! And this textbook is only 1 edition older, with hardly any changes. Would totally recommend all students to buy this edition rather than the new one, unless you have cash overflowing from your pockets.
Review: It came quick and beat campus prices - was a great find, came almost looking new but a dull gloss, all pages were there and for the price you got more then what you pay for with this company! can't beat it.

## Features

- Barry Berman and Joel R. Evans
- eleventh edition
- Retail Management
- hard cover book
- a strategic approach

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #5,758,479 in Books ( See Top 100 in Books ) #1,418 in Retailing Industry (Books) #46,689 in Business & Finance |
| Customer Reviews | 4.7 out of 5 stars 23 Reviews |

## Images

![Retail Management: A Strategic Approach - Image 1](https://m.media-amazon.com/images/I/81bR4oyvptL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Value for money, as good as the new edition
*by N***W on October 15, 2013*

I'm amazed I am able to buy this at 10% of what I would have paid for if I've bought the latest edition of the textbook! And this textbook is only 1 edition older, with hardly any changes. Would totally recommend all students to buy this edition rather than the new one, unless you have cash overflowing from your pockets.

### ⭐⭐⭐⭐⭐ It came quick and beat campus prices
*by V***A on June 8, 2013*

was a great find, came almost looking new but a dull gloss, all pages were there and for the price you got more then what you pay for with this company! can't beat it.

### ⭐⭐⭐⭐⭐ Perfect
*by L***S on January 5, 2017*

It was exactly what I needed. It was in excellent condition, exactly as advertised.

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**Shop now:** [https://www.desertcart.fr/products/157144768-retail-management-a-strategic-approach](https://www.desertcart.fr/products/157144768-retail-management-a-strategic-approach)

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*Product available on Desertcart France*
*Store origin: FR*
*Last updated: 2026-06-04*