

✨ Unlock your skin’s glow-up game with science-backed clarity!
The Ordinary Niacinamide 10% + Zinc 1% is a lightweight, water-based serum designed to visibly brighten skin, smooth texture, and control oil production. With a potent 10% Niacinamide and 1% Zinc PCA formula, it reduces pore visibility and blemishes within weeks, while reinforcing hydration and skin barrier health. Ideal for blemish-prone skin, this cruelty-free, fragrance-free serum delivers professional-grade results at an accessible price point.










| ASIN | B01MDTVZTZ |
| ASIN | B01MDTVZTZ |
| Active Ingredients | Niacinamide |
| Benefits | Visibly improves skin radiance and smooths texture in one week. |
| Best Sellers Rank | 7 in Beauty ( See Top 100 in Beauty ) 1 in Face Serums |
| Brand Name | The Ordinary |
| Country Of Origin | Canada |
| Country of origin | Canada |
| Customer Reviews | 4.5 4.5 out of 5 stars (50,116) |
| Customer reviews | 4.5 4.5 out of 5 stars (50,116) |
| Date First Available | 17 Jun. 2020 |
| Global Trade Identification Number | 00769915195941 |
| Is discontinued by manufacturer | No |
| Item Form | Serum |
| Item Volume | 1 Fluid Ounces |
| Item Weight | 30 g |
| Item model number | 769915190311 |
| Manufacturer | DECIEM |
| Manufacturer | DECIEM |
| Manufacturer Part Number | 2724607657945 |
| Material Features | Cruelty Free, Fragrance Free, Vegan |
| Material Type Free | Aluminium Free, Coaltar Free, Paraben Free, Silicone Free, Sulphate Free |
| Model Number | 769915190311 |
| Number of Items | 1 |
| Product Dimensions | 3.33 x 3.33 x 11.43 cm; 30 g |
| Recommended Uses For Product | Blemishes Treatment, Brightening, Pore Treatment, Shine Control, Smoothening |
| Scent Name | Fragrance Free |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Niacinamide |
| Target Use Body Part | Face |
| UPC | 769915190311 769915195941 |
| Unit Count | 30.0 millilitre |
M**N
Amazing product
This product has really helped my skin massively. In the first week it brought out spots but as i went into week two of using it all the spots started going and my skin started clearing. I’ve suffered with acne my whole life and at some points it was so bad but then i fount this and the amazing reviews. I woudnt recommend this to someone who has just got i think this product is more of a last resort. Its made my skin clearer and look clearer and i’ve never seen my skin better. The first photo is before second is 2 weeks into using it.
D**R
Hydrating, Lightweight and Excellent Value for the Price
I’ve been using the The INKEY List 2% Hyaluronic Acid Face Serum 30ml for a little while now and it has been a really nice addition to my skincare routine. The first thing I noticed is how lightweight and fast-absorbing the serum is. It spreads easily and doesn’t feel sticky or heavy on the skin. A small amount goes a long way, so the bottle actually lasts quite a while. What I like most is how hydrated my skin feels after using it. My skin tends to feel a bit dry at times, especially in colder weather, but this serum helps keep it feeling smooth and moisturised throughout the day. Hyaluronic acid works by drawing moisture into the skin and helping it retain hydration, which can leave the skin looking plumper and healthier. Another big positive is the price. For a well-known skincare brand, this serum is surprisingly affordable, making it great value compared with many more expensive hydrating serums. Pros ✔ Lightweight and easy to apply ✔ Leaves skin feeling hydrated and smoother ✔ Absorbs quickly without a greasy feel ✔ A little goes a long way ✔ Very affordable for the quality Cons • Works best when applied to slightly damp skin • Bottle is quite small (30ml), although it lasts longer than expected Overall Overall, I’m really happy with this serum. It’s simple, effective, and great value, especially if you want an affordable product that helps keep your skin hydrated and comfortable.
T**M
I'm going to look like a Korean kpop star in no time with this!
I’ve been using this niacinamide serum and I’m impressed with how quickly it helps calm redness and make my skin look smoother. It absorbs fast and doesn’t feel heavy or greasy. After a few uses my skin looked brighter and more even. One thing to mention is that the formula can feel a little tingly or drying at first, especially if your skin is sensitive or already irritated. I found that using it once a day instead of twice helped a lot, and following with a good moisturiser makes a big difference. Overall, it’s a simple and effective serum at a great price — just introduce it slowly if you have reactive skin.
J**A
Great product
I love this product as it gets rid of redness on the skin and smoothens the skin Great value for money and easy application
A**M
Really Works for Blemish-Prone Skin
I can see why this serum is so popular. After a few weeks of using it, my skin looks clearer, smoother and more balanced. Redness has reduced, my pores look less noticeable, and I’ve had fewer breakouts. The texture is lightweight and sinks in quickly, so it layers easily with the rest of my routine and sits well under makeup. A little goes a long way, which makes the bottle last much longer than you’d expect. For the price, the results are amazing. It’s become a regular step in my skincare and I’ll definitely keep repurchasing.
H**D
Serum
I’ve been using this serum from The Ordinary for a while now, and honestly, I’m impressed. Within a short time I started noticing a visible difference — my skin looks clearer, smoother, and much more balanced. The best part is that it’s lightweight, absorbs quickly, and doesn’t leave any greasy feeling. It worked so well for me that I recently ordered two more bottles. For the price, the results are amazing. If you're looking for something simple, effective, and affordable, this serum is definitely worth trying. Highly recommended
R**S
Simple yet powerful
I’ve been using he Ordinary serum for about two weeks now, applying it once a day in the morning under a light moisturiser. The serum has a lightweight, slightly tacky texture that absorbs quickly without leaving a greasy film, giving a bit of hydration. A few drops cover my entire face so I think this will last for some time. It also doesn't smell much and no colour. It feels like skin feels smoother, and small clogged pores around my nose have reduced. I used it with a moisturiser and works well in combination. For the price, this is an excellent serum that delivers visible results. It won’t erase breakouts overnight, but with consistent use it helps manage oiliness, texture, and post-blemish marks.
N**7
Nice serum, just not for me
I have dry skin and used this for just over a month. The product itself feels good and absorbs well, but unfortunately I didn’t notice much improvement for my skin type. It might work better for oily or combination skin, but it just wasn’t the right fit for me.
M**Y
Very good for oily acne prone skin
E**N
Llevo 2 meses usando el producto y mi rostro se ve y siente mucho mejor. Tengo piel de mixta a grasa, por lo que se me resecaba mucho en la frente, costados de la nariz y barbilla. También tenía muchas marcas de acné. Usando esta niacinamida el problema de resequedad mejoró y desapareció; mi piel se ve tersa e iluminada. Las marcas de acné las fue desvaneciendo en unas 3 a 4 semanas de uso. Yo seguí las instrucciones al pie de la letra, y mis rutina de piel de la mañana y noche ya solo tienen 3 productos (este y un suero hidratante en la noche, y protector solar en la mañana) A mí me funcionó usar 4 gotas en el rostro y 4 en el cuello, poniendo primero 2 y luego las otras 2, dejando absorber entre aplicaciones. También me enfoqué en las marcas de acné El bote dura exactamente un mes aplicando de esta forma. No tiene olor ni deja alguna textura o sensación grasosa.
J**A
. Excellent product, from the first application it gives me luminosity, my skin looks hydrated and with its frequent use I have noticed improvements in my face, I have bought more than 6 bottles and I will continue to buy
M**M
Well packed and fast delivered thank u highly recommended this seller.
A**D
Good
Trustpilot
1 month ago
3 days ago